Daily Dispatch

Get to the Point

A Politically Incorrect Marketing Tip

By | Apr.11.16 | Daily Dispatch, Get to the Point, Legal Marketing, Social Media

Get to the Point

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and immediately post your own views about the candidates or issues on social media. After all, you have the account. It’s right there — so easy.

Don’t!

Stay focused on your mission to use social media as part of your marketing plan. No matter where you fall on the political spectrum, some clients and prospects will disagree with you.  And that may deter them from hiring you. Therefore, you must keep reminding yourself that the purpose of the exercise is to market your practice.

Need to Vent? Here’s What You Do

Go ahead and create that post explaining why the other side’s candidate is a clown or their issue is complete nonsense. Don’t worry about whether it’s politically correct.

Ideally, you are using an app like Hootsuite or Buffer to schedule your posts. These utilities allow you to create multiple posts in advance and easily re-post the best ones. They will also provide analytics of your social media history and suggest optimum times for your messages to appear. Schedule that post for tomorrow, or maybe even the next day, and go back to your life. If you don’t use a scheduler, create the post in your notes app for later posting.

Ah, that feels so much better.

In the morning, delete the post before it’s published.

Really.

You’ll be glad you did.

Theda “Teddy” Snyder mediates workers compensation cases throughout California. She is also available for legal freelance writing assignments. An attorney since 1977, she has practiced in a variety of settings and frequently speaks and writes about settlements and the business of law. She is a Fellow of the College of Law Practice Management and the author of four books published by the American Bar Association, including "Women Rainmakers' Best Marketing Tips, 3rd Edition." Based in Los Angeles, Teddy can be found at WCMediator.com and on Twitter @WCMediator.

Illustration ©iStockPhoto.com

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2 Responses to “A Politically Incorrect Marketing Tip”

  1. Chris Hargreaves
    11 April 2016 at 7:03 pm #

    Interesting – the catharsis of venting without the brand damage 🙂

    I was interested in your observation though that expressing a strong opinion was likely to alienate some of your audience and, therefore, should be avoided.

    I’m not sure that’s the best concept to adopt in marketing a personal brand. Of course we should try and avoid sounding like hissing, spitting cesspools of angry vitriol.

    But a well crafted opinion on a persuasive argument can be extremely valuable and, potentially, get more people on board with you and your brand than taking the safe approach ever will.

    If we try and smooth ourselves and our opinions and our marketing efforts out to appeal to everyone, often the result is that we appeal to nobody.

    Just my $0.02

    Cheerio,
    Chris

  2. Jorge
    5 May 2016 at 12:56 pm #

    Most – if not all – personal brand gurus say that it’s better to have a strong opinion about things. It will certainly attract some people and will alienate others… but that’s ok because there are thousands and even millions potential clients out there.


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