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Get to the Point

A Politically Incorrect Marketing Tip

By Theda C. Snyder

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and immediately post your own views about the candidates or issues on social media. After all, you have the account. It’s right there — so easy.

Don’t!

Stay focused on your mission to use social media as part of your marketing plan. No matter where you fall on the political spectrum, some clients and prospects will disagree with you.  And that may deter them from hiring you. Therefore, you must keep reminding yourself that the purpose of the exercise is to market your practice.

Need to Vent? Here’s What You Do

Go ahead and create that post explaining why the other side’s candidate is a clown or their issue is complete nonsense. Don’t worry about whether it’s politically correct.

Ideally, you are using an app like Hootsuite or Buffer to schedule your posts. These utilities allow you to create multiple posts in advance and easily re-post the best ones. They will also provide analytics of your social media history and suggest optimum times for your messages to appear. Schedule that post for tomorrow, or maybe even the next day, and go back to your life. If you don’t use a scheduler, create the post in your notes app for later posting.

Ah, that feels so much better.

In the morning, delete the post before it’s published.

Really.

You’ll be glad you did.

Illustration ©iStockPhoto.com

Categories: Daily Dispatch, Get to the Point, Law Firm Marketing, Lawyer Social Media
Originally published April 11, 2016
Last updated April 26, 2018
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Theda C. Snyder

Theda “Teddy” Snyder mediates civil disputes, workers’ compensation and insurance coverage cases, including COVID-19 related coverage disputes, in person or by video. Teddy has practiced in a variety of settings and frequently speaks and writes about settlements and the business of law. She was a Fellow of the College of Law Practice Management and is the author of four ABA books, including “Women Rainmakers’ Best Marketing Tips, 4th Edition” as well as “Personal Injury Case Evaluation” available on Amazon.com. Based in Los Angeles, Teddy can be found at SnyderMediations.com and on Twitter @SnyderMediation.

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