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Marketing Tips

Why Should You Be Grateful? How About More Clients?

By Theda C. Snyder

Maybe you’ve read about the benefits of a daily expression of gratitude. But did you know that this habit is part of a good marketing plan?

What are we talking about here?

Gratitude Is Consciously Noticing What Is Good

Almost everyone has something good to stop and think about. You have a good job and earn enough for financial stability. You have your health. You have a great life partner and great kids. Your parents are doing OK. Step outside and appreciate the beauty of your surroundings. That might be a blue sky, enjoying your neighborhood or paying attention to the architecture of the buildings on your block.

Research tells us that taking a moment to focus on something positive makes you happier and improves your physical and mental health. People who consciously express gratitude are less self-centered, less materialistic and have better self-esteem. They are more relaxed, are more productive, and make better decisions. Whew, that’s a lot.

Folks who acknowledge the positive are more caring and friendly. They are more likable.

Clients Want to Like You

Marketers teach that networking is a three-step process. First, people need to know who you are. Second, they must like you. Third, they want to become your client. As between two attorneys perceived to have comparable skills, clients will choose the more likable person. That’s true even for those attorneys who choose to project a combative image.

People who are pleasant to work with attract more clients.

You can become more likable by taking a moment to feel gratitude.


What If Things Aren’t Going So Well?

Expressing gratitude may seem difficult when times are hard. Despair is natural in the face of serious illness or loss of a loved one, business struggles or job loss, or relationship rupture.

Remind yourself you are in charge of your own life. Reflect back on the good. Perhaps there is a lesson to take away from this experience. In this stressful time, taking a moment to focus on something positive may be especially beneficial.

Getting Started

Finding time in your busy life for reflection may seem challenging. Habitual investment of just a few minutes can help you stay in control of your practice and your life.

Journaling helps many people to consciously express gratitude.

You can find gratitude journals for sale that guide you to regularly remember at least one good thing. “The Lawyer’s Marketing Journal” offers a daily encouraging message, prompts you to acknowledge gratitude for something in your life, and provides a template to help you market your practice. The introduction includes detailed instructions.

Your law practice marketing plan has multiple components. Incorporate daily thankfulness as one of them.

Illustration © / Feldcomm

A New Marketing Journal Designed for Lawyers

From Theda C. Snyder and Attorney at Work, the Lawyer’s Marketing Journal is the perfect place to capture all your great ideas, write down your daily tasks, notes and accomplishments, track your progress — and express gratitude. Every element of this guided journal has been designed to both motivate you and keep your marketing efforts on track.  Order one (or three) today.

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Teddy Snyder Theda C. Snyder

Theda “Teddy” Snyder mediates civil disputes, workers’ compensation and insurance coverage cases, including COVID-19 related coverage disputes, in person or by video. Teddy has practiced in a variety of settings and frequently speaks and writes about settlements and the business of law. She was a Fellow of the College of Law Practice Management and is the author of four ABA books, including “Women Rainmakers’ Best Marketing Tips, 4th Edition” as well as “Personal Injury Case Evaluation” available on Based in Los Angeles, Teddy can be found at and on Twitter @SnyderMediation.

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