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lawyer marketing challenges

The Horrible and the Miserable: The Challenge to Keep Marketing

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Theda C. Snyder - July 28, 2022
linkedin profile update

LinkedIn Profile Update: How to Stand Out in 4 Simple, Achievable Steps

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Tea Hoffmann - June 26, 2022
lawyer business development

Six Business Development Strategies for Lawyers

Sally Schmidt | Right now the edge goes to the incumbent, but there are things you can do to put yourself in a position to generate new business. Here are six business development strategies for this challenging time.

Sally J. Schmidt - June 25, 2022
lawyer origination credit

Sharing Origination Credit: Be a Cross-Selling Team Player

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

Sally J. Schmidt - June 17, 2022
gratitude

Why Should You Be Grateful? How About More Clients?

Teddy Snyder | Your marketing plan has multiple components. Incorporate daily thankfulness as one of them.

Theda C. Snyder - June 7, 2022
associate business development

Business Development Starters for Law Firm Associates

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally J. Schmidt - May 29, 2022
hybrid marketing

What Will Hybrid Marketing Look Like for Law Firms?

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

Sally J. Schmidt - May 28, 2022
follow up email examples

No Need to Walk on Eggshells with Follow-up Emails

Follow up email examples: No Need to Walk on Eggshells. When sending a series of follow-up emails to prospects, many lawyers get anxious about how well they’re balancing persistence against the risk of being perceived as pushy and turning off ...

Mike O'Horo - May 28, 2022
Lawyer umbrellas Small Law Firms

Your Competition Is Lazy: Three Things Small Law Firms Can Do to Find New Business Now

Roy Ginsburg | Small firms may be in a perfect position for new client acquisition in 2021 — as long as they follow these three steps.

Roy S. Ginsburg - May 21, 2022
Business development coaching

5 Reasons Coaching Is More Important Than Ever for Lawyer Business Development

Jennifer Griffin Scotton & Jill Huse | While lawyers are often put off by the idea of business development coaching, it can help you lay the foundation for a solid game plan no matter what the future holds. 

Jennifer Griffin Scotton and Jill Huse - April 6, 2022
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