Level up your marketing! Read the inaugural issue of Attorney at Work Magazine, featuring the best of Attorney at Work.

Sally Schmidt | Ways to maintain your marketing efforts even when your plate is full.

Teddy Snyder | Expertise and thought leadership are not the same thing. What is thought leadership? Let’s break it down.

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

To present a subject effectively, you need to optimize the speaker (you), the course materials, the visual (the PowerPoint) and the notes.

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.