Rainmaking

successful rainmaking habits

Make Rain by Forming Good Habits

Sally Schmidt | A checklist of successful rainmaking habits, even if you don’t consider yourself a natural rainmaker.

Sally J. Schmidt - May 18, 2023
fractional cmo

Does Your Law Firm Need a Fractional CMO?

Neville Pokroy | Hiring a Fractional CMO can be a game changer for small and midsize law firms.

Neville Pokroy - April 12, 2023
how to make conversation

How to Make Conversation at an Event

Do you get tongue-tied at cocktail parties? Does making small talk at conferences rate somewhere between vacuuming the car and sitting in the front row of a heavy metal concert? Do we have some tips for you!

Mary Ellen Sullivan - March 5, 2023
side hustle for attorneys

Side Hustle for Attorneys: Create an Online Course for People Who Will Never Hire You

Ruth Carter says having other streams of income helps provide financial stability in the unstable, often stressful world of solo practice. Her new side hustle targets people who won't pay a lawyer, but will buy an online course with legal information.

Ruth Carter - September 16, 2022
marketing for lawyers

Magazine: Level Up Your Marketing With the Best of Attorney at Work

Level up your marketing! Read Attorney at Work Magazine's Law Firm Marketing issue.

Joan Feldman - September 10, 2022
lawyer marketing challenges

The Horrible and the Miserable: The Challenge to Keep Marketing

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Theda C. Snyder - July 28, 2022
linkedin profile update

LinkedIn Profile Update: How to Stand Out in 4 Simple, Achievable Steps

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Tea Hoffmann - June 26, 2022
lawyer business development

Six Business Development Strategies for Lawyers

Sally Schmidt | Right now the edge goes to the incumbent, but there are things you can do to put yourself in a position to generate new business. Here are six business development strategies for this challenging time.

Sally J. Schmidt - June 25, 2022
lawyer origination credit

Sharing Origination Credit: Be a Cross-Selling Team Player

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

Sally J. Schmidt - June 17, 2022
gratitude

Why Should You Be Grateful? How About More Clients?

Teddy Snyder | Your marketing plan has multiple components. Incorporate daily thankfulness as one of them.

Theda C. Snyder - June 7, 2022
envelope

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