Rainmaking

Roy Ginsburg | Small firms may be in a perfect position for new client acquisition in 2021 — as long as they follow these three steps.

Jennifer Griffin Scotton & Jill Huse | While lawyers are often put off by the idea of business development coaching, it can help you lay the foundation for a solid game plan no matter what the future holds. 

Teddy Snyder | Fodder for your blog, emails, social media and professional articles is everywhere. You only need to recognize it.

Yuliya LaRoe | How can you determine the ROI of coaching success? Is BD coaching worth a lawyer's time and the law firm’s investment of money?

Sally Schmidt | Ways to maintain your marketing efforts even when your plate is full.

Teddy Snyder | Expertise and thought leadership are not the same thing. What is thought leadership? Let’s break it down.

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.