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Rainmaking

Marketing Tips: When You Don’t Know What to Write

Teddy Snyder | Fodder for your blog, emails, social media and professional articles is everywhere. You only need to recognize it.

Theda C. Snyder - January 25, 2022
roi of coaching

ROI of Coaching: Is Your Firm’s Business Development Coaching Program Working?

Yuliya LaRoe | How can you determine the ROI of coaching success? Is BD coaching worth a lawyer's time and the law firm’s investment of money?

Yuliya LaRoe - November 16, 2021
long term marketing goals

Marketing When You’re Too Busy for Marketing

Sally Schmidt | Ways to maintain your marketing efforts even when your plate is full.

Sally J. Schmidt - July 26, 2021
be a thought leader

Should You Be a Thought Leader? The Answer May Surprise You

Teddy Snyder | Expertise and thought leadership are not the same thing. What is thought leadership? Let’s break it down.

Theda C. Snyder - July 6, 2021
cold contact

Warming Up a Cold Contact

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Sally J. Schmidt - April 26, 2021
Permission Marketing

Embrace Permission Marketing

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Sally J. Schmidt - March 24, 2021
Business Relationships

Following Up Naturally: Tips for Nurturing Business Relationships

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally J. Schmidt - February 18, 2021
go to lawyer

Be the Firm’s Go-To Lawyer

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.

Sally J. Schmidt - January 21, 2021
puzzle pieces personal connection

To Build a Stronger Personal Connection With Clients, Highlight Common Interests

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.

Sally J. Schmidt - October 15, 2020
Build Business

To Build Business, Forget the Funnel and Think of a Garden

You don't need to reach a huge audience to build business for your law practice. Narrowcasting, says Tom McMakin, trumps broadcasting in the world of expert service providers.

Tom McMakin - March 5, 2020
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