Seized by sweaty anxiety at the mere thought of speaking with a reporter? Perhaps a bit of professional advice will help set you up to master the interview. In today's launch of our regular new feature "Ask the Experts," three media-savvy ...
The Editors - December 11, 2012Given that quotable experts are the lifeblood of every news organization, it's no wonder thousands of public relations outfits are working overtime trying to package their clients as the ‘go to’ source for a specific industry. Thanks to the Web, ...
The Editors - November 28, 2011Want to build your law practice? Then the first thing you want to do is get a little bit famous. And one route to fame is getting your byline in print and pixels. To all who just muttered, “Yeah, but that’s nearly impossible,” oh no, it isn’t! ...
Joan Feldman - August 25, 2011Speaking with a reporter is always a crap shoot. But speaking with them is far better than avoiding them. While you can't control what the reporter ultimately writes, with a little advance work you can improve your chances of getting a positive ...
Leigh Ann Nicas - March 8, 2011
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