Law Firm Marketing

AI isn’t the end of legal content, says Amanda Sexton, but it is forcing long-overdue changes in how firms approach digital marketing. Here's a quick guide.

Running pitch meetings with potential law firm clients is tricky. Here's Sally Schmidt's checklist for making the most of the opportunity.

Manni Sandival | Think of legal intake — the process of turning leads into clients — as the crucial final stage of your marketing efforts.

Book Review | Looking for an actionable business development guide? "Connections" provides the roadmap solo and small firm lawyers need.

For law firm marketers, the challenge is not just adopting AI marketing tools but also learning to read the metrics AI platforms are generating. Here’s a primer on AI metrics for law firms.

"Content marketing" has evolved from a buzz-phrase into a survival requirement. In 2026, it’s no longer just about distributing articles—it’s about establishing "Generative Engine Authority" so clients find your expertise in an AI-driven world. ...

If you are looking to expand your real estate practice, look to niche land markets (think data centers and solar farms) beyond the suburbs and city centers. If you are looking to expand your real estate practice, look to niche land markets ...

Lawyer business development and law firm marketing strategies have changed with new technologies, but there are plenty of things you can do to stay in the game. Key Takeaways Most lawyers generate business by building relationships, usually ...

Karin Conroy | What exactly are LSAs, how do they work, and how can they benefit your law firm?

In her annual trends report, Karin Conroy says 2026 marks a genuine inflection point for law firm websites as they stop being digital brochures and function as authority engines, trust builders and discovery hubs.