Law Firm Marketing

Navigating the legal system in a second language terrifies people, says Oklahoma attorney Jimmy Lai. A shared language sets your law firm apart. Here are his tips for attracting and keeping immigrant clients.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

Think of marketing data as your case file, says Chip LaFleur. 'You’re not trying to learn everything; you’re trying to learn what matters.' That starts with understanding the most common metrics.

Stop losing prospective clients at the finish line. Here are four tips for perfecting your intake process and making the most of every inbound call.

Your law firm's video look great. So why isn't it converting new clients? Tips from veteran producer Chris Gray. "A great video inside a broken system is invisible."

Legal expertise gets you in the room, but exceptional client service keeps you there. Learn why prioritizing the client experience is the single most controllable asset for managing client-lawyer relationships and growing a law practice.

Don't let a broken intake form cost you cases. Mike Barton points to 5 quick things you can do to check your website's accessibility, no programmer required.

Sally Schmidt | When you do something repetitively, it’s easy to go on autopilot. Establishing client service protocols helps ensure you’re paying proper attention to every client.

Annette Choti explains how a smart Reddit marketing strategy boosts your law firm's reputation both in-platform and off — helping to capitalize on the 'helpful information' AI search engines are prioritizing. Here's what you need to know.