Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
While you probably don't give it much thought, the value of answering your phone properly can be enormous. On the other end of a ringing phone may be a potential client worth thousands of dollars or someone who may be able to refer many new ...
Carey Ransom - July 6, 2011Even if your practice isn't in transition right now, it's good to stay on top of the market trends for planning purposes. Twice a year, Bob Denney identifies the most important current trends in the business of practicing law, including what's ...
Bob Denney - June 30, 2011When it comes to self-promotion, are you your own worst enemy? Sometimes you just have to get out of your own way and simplify your thinking about establishing a public voice and a presence—be it via the traditional media, social media or a ...
Jobst Elster - June 29, 2011
If you are only using your LinkedIn profile as an online resume, then you're missing the boat! Merrilyn Astin Tarlton has five extremely useful tips for using LinkedIn to boost your business development.
Merrilyn Astin Tarlton - June 21, 2011Your email signature may be a tiny element in the scheme of your marketing, but it can be the most concise and consistent way to communicate who you are and where to find you. E-signatures have come so far in the past couple of years that email ...
Deborah McMurray and Keith Wewe - May 31, 2011Today’s idea, especially for small-firm lawyers, is this: revive your law school study groups. Not literally—your original classmates have long since moved on to other practices and careers. But set up a private study group with between five and ...
Jordan Furlong - May 23, 2011
Quick: Who’s the top personal injury lawyer in your town? Criminal defense? The high-profile lawyers who spring to mind have developed an image, or personal brand if you will, to connect their name to their practice in the mind of the public. ...
Theda C. Snyder - May 16, 2011Some people are born schmoozers and like nothing more than to meet and mingle at professional events. But for others, this is about as painful as watching a "Kardashians" marathon at gunpoint. If you fall into the latter category — and most of ...
Mary Ellen Sullivan - April 26, 2011How clients choose a lawyer. To attract new clients, you need to set yourself apart from other lawyers—and that takes a lot more work than updating your LinkedIn profile. How to do it? Legal marketing wizard Larry Bodine says there are three big ...
Larry Bodine - April 20, 2011Lawyers afraid to talk? No, it is not the punchline to a joke but, rather, the reality for more than you may think. Social anxiety expert Jonathan Berent, who has worked with more than 10,000 individuals, calls this fear of speaking “selective ...
Mary Ellen Sullivan - April 5, 2011
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