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Merrilyn Astin Tarlton
Merrilyn Astin Tarlton

Merrilyn is the author of “Getting Clients: For Lawyers Starting Out or Starting Over.” She has been helping lawyers and law firms think differently about the business of practicing law since 1984. She is a founding member of the Legal Marketing Association, an LMA Hall of Fame inductee, and a past President of the College of Law Practice Management. Merrilyn was a founding partner of Attorney at Work. 

More Posts By This Author
  • Are You Being Bullied at Your Law Firm?
  • Here’s How to Show Clients You Don’t Really Care
  • How to Say ‘No’ When ‘No’ Is What You Want to Say
  • Five Ways to Make Speaking Engagements Pay Off
  • How to Avoid Asking for Business
  • Calming Down an Angry Client
  • Five Questions to Ask a New Client
  • How to Give Tough Feedback
  • The Monster Under the Bed: Confronting Three Common Workplace Fears
  • Do You Think I Should Go to Law School?
  • Try a Little Tenderness
  • What’s Really Wrong With Your Law Firm’s Website?
  • Don’t Be Just Any Old Lawyer!
  • Six Ways to Make Clients Happy to Pay Your Bills
  • Lawyer Career Change: Get On With Your Life
  • Nine Ways to Think Differently About Your Practice
  • Five Things to Ask Before You Say Yes to a Speaking Gig
  • Not Getting New Business? Try Getting in Focus
  • 16 Good Things to Do with a Business Card (Yours and Theirs)
  • Business Development: Help Yourself by Helping Others
  • Important Reminders About Business Development
  • Five Ways to Know What’s Up with Clients and Staff
  • Check Your Business Development Vital Signs
  • Focus, People! Tell Them Precisely What You Do
  • Have You Got What Clients Want?
  • Getting the Right Clients
  • Five Ways to Retreat This Fall — Even Solos!
  • Places to Find Free Pictures That Communicate
  • Five Ways to Drive Your People Crazy
  • Three Things to Do Before Ending the Meeting
  • 12 Ways to Get Your Head Straight
  • Put Something Paperless in the Holiday Post
  • Not Just for Women: Kick Your Power Up a Notch
  • Assess Your Online Image
  • Conventional Wisdom Be Damned!
  • Four Steps to Surviving the New Normal
  • Do Yourself a Favor
  • Lawyer Marketing Quick-Start Steps
  • 2014 InnovAction Award Winners Announced
  • Five Things to Add to Your To-Do List
  • 40 Ways to Make Networking Work
  • You and Your Content
  • The Money-Making Proposition
  • Are You a “New Normal” Lawyer?
  • The Multitasking Mess
  • Law Firm Size? Grow Where You’re Planted
  • What I Learned at the First P3 Conference
  • The LLLT and the Power of Positive Thinking
  • Pack a Bag for the Future of Law
  • Lawyers: Know When You’re Winning
  • Five Most Popular Friday Fives of 2013, So Far
  • Five Roadblocks That Can Repel a Good Client
  • Five Ways to Surprise Your Clients (In a Good Way)
  • Should Lawyers Connect with Competitors on LinkedIn?
  • Closing In on New Clients
  • A Woman’s Place Is … Everywhere
  • Take a Victory Lap
  • Always Leave Them Wanting More
  • Get Real About Marketing
  • Celebrate the End of Darkness
  • Election Day Plus One: The Party’s Over
  • Give an Associate a Fish? Use Each Teachable Moment with Young Lawyers
  • Ring Around the Future!
  • Enterprising Lawyer: Lee Rosen
  • The Enterprising Lawyer: Rocky Dhir
  • Didn’t Get the Work? Now What?
  • Upside-Down Thinking
  • Why Won’t My Partner Cross-Sell Me?
  • Bone Up on Business Development
  • Have a Wild Rumpus Day
  • Your Firm’s New Facebook Timeline in a Snap
  • Leaving them Speechless When You Give a Speech
  • What Is LinkedIn Good For? Referrals!
  • Resume Infographic Magic: Canva
  • Your Business Development Marching Orders
  • Laffy Taffy or Hershey Kiss?
  • Six Steps to Single-Minded Marketing
  • Five Nifty LinkedIn Tips
  • Conference Call Etiquette
  • When You Lose a Client
  • An Antidote to Filter Failure
  • Get Out of that Money Mess
  • Question All Assumptions
  • Control Yourself
  • Client Development: Ditch the Inertia
  • Chris Rock, Esq.?
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