Law Ruler April 2024
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William Hornsby
William Hornsby

Will Hornsby is an attorney focused on the professional responsibility of innovative and tech-based legal services. After serving as staff counsel in the ABA’s Division for Legal Services for 30 years, Will now champions access to legal services through his law firm at www.willhornsbylaw.com. He writes and speaks extensively on issues of ethics, technology and client development. Follow him on Twitter at @willhornsby.

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ARTICLES
  • Can I Say That? Part Three
  • Lawyer Business Cards: Is Your Business Card Ethical?
  • Six Things Every Lawyer (and Marketer) Should Know About Lawyer Advertising Ethics
  • Law Firm Marketing Regulation: What’s Hot and What’s Not — a Tribute
  • Legal Ethics Opinions as a Tool to Maximize Marketing?
  • Blogging, Posting and Ethics — Oh, My! Part 2
  • Blogging, Posting and Ethics — Oh, My!
  • Attorney Advertising: The Errors of Your Omissions
  • This Is How You Avoid Advertising Rule Minefields
  • The Ethics of the Pivot
  • Remote Client Intake: Limiting the Risks While Expanding Access
  • Outsourcing Your Law Firm Advertising? Consider a Lead Generator Checklist
  • Marketing in the New Year, Same As the Old Year
  • Are Solicitations the Upside Down of Advertisements in EthicsWorld?
  • Can I Say That? The Importance of Avoiding False or Misleading Advertisements
  • When Is Your Communication an Ad?
  • Navigating the Maze of Attorney Advertising Rules
  • The Top 8 Developments in Legal Marketing in 2018, and a Look Ahead
  • Imagine There’s No Legal Advertising
  • Ethics Rules: Be the Change
  • Lawyer Advertising and Marketing Ethics Today: An Overview
  • Label Up!
  • What’s in a Law Firm Name?
  • Can I Say That? Part Two
  • Can I Say That? Part One
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