A person could very quickly lose his mind trying out this or that marketing idea du jour. Is social media the ultimate answer it’s chalked up to be? If you hire a public relations firm to toot your horn for you, can you avoid actually having to sell yourself ... yourself? Well, any marketing expert worth her lengthy contact list will tell you there is no one answer. But there is a surefire way of framing your marketing thinking so that you can create a plan that works—for you.
Originally published July 12, 2011
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