Law Firm Marketing

Lyndsi Edgar | Want your law practice to stay visible? Know the legal marketing shifts that are already underway — and start addressing them, one by one.

Catch up on Attorney at Work readers’ favorite AI and tech tips, marketing ideas and law firm management articles of the year.

Jay Harrington | The old model of a one-track legal career is fading. Technology, flexible talent, remote work, and client demand for agility are accelerating this trend.

Jennifer Ramsey and Megan Senese | Even in your busiest weeks, small, thoughtful interactions — micro moves — can create trust, visibility and business opportunities over time.

Jennifer Scotton | Whether your law firm is AI-curious or ready to dive deep, legal marketers are in a prime position to guide the way toward smart, sustainable and ethical AI adoption.

Jay Harrington | As goal-setting season approaches, let’s dive in and discuss why setting business development goals is important, how to set them, and how to achieve them.

Leslie Richards and Francois Lassalle | Positioning isn’t about creating a polished veneer. It’s about defining what’s true and valuable and making sure the right people see it clearly.

With or without Gen AI, says Tom Elgar, lawyers who treat thought leadership as a core part of their client service will continue to own the spotlight.

The market is flooded with AI content mills, says David Arato. Here’s how to spot the difference between a quality content marketing writer and someone who’s just really good at prompting ChatGPT.

Karin Conroy | Stop choosing between AI speed and human connection. Legal marketing balance drives credibility, expertise, and good client relationships.