Law Firm Marketing

Sally Schmidt | When you do something repetitively, it’s easy to go on autopilot. Establishing client service protocols helps ensure you’re paying proper attention to every client.

Annette Choti explains how a smart Reddit marketing strategy boosts your law firm's reputation both in-platform and off — helping to capitalize on the 'helpful information' AI search engines are prioritizing. Here's what you need to know.

Jessica Aries shares two plain-language AI prompts that can audit how visible you are in AI searches and show why more prospects don't convert when they land on your website.

AI isn’t the end of legal content, says Amanda Sexton, but it is forcing long-overdue changes in how firms approach digital marketing. Here's a quick guide.

Running pitch meetings with potential law firm clients is tricky. Here's Sally Schmidt's checklist for making the most of the opportunity.

Think of legal intake — the process of turning leads into clients — as the crucial final stage of your marketing efforts.

Book Review | Looking for an actionable business development guide? "Connections" provides the roadmap solo and small firm lawyers need.

For law firm marketers, the challenge is not just adopting AI marketing tools but also learning to read the metrics AI platforms are generating. Here’s a primer on AI metrics for law firms.

"Content marketing" has evolved from a buzz-phrase into a survival requirement. In 2026, it’s no longer just about distributing articles—it’s about establishing "Generative Engine Authority" so clients find your expertise in an AI-driven world. ...

If you are looking to expand your real estate practice, look to niche land markets (think data centers and solar farms) beyond the suburbs and city centers. If you are looking to expand your real estate practice, look to niche land markets ...