Law Firm Marketing

Jay Harrington | Business development isn’t something you do when things quiet down. It’s something you build into your busy life; one small, consistent effort at a time.

InfoTrack Intelligence | Data blindness causes high eFiling rejection rates. Learn how legal automation cures this cognitive problem, reduces clerical errors by half, and protects your firm from costly mistakes.

Tatia Gordon-Troy | Lawyers write books to build their reputations, start side hustles or share wisdom in a memoir. Whatever your reason, here are book- writing tips for getting started on penning that tome.

Where to spend your marketing dollars? Highlights from a recent survey on show which online platforms prospective clients are using to research lawyers.

Sasha Berson | Law firm marketing is an arms race. If your agency isn't equipped to win it for you, prepare to hand clients to your competitors. So, what's a law firm owner to do? Let's break it down.

You really want to believe your law firm's marketing team is doing all the right things. How can you be sure? Here are five signs your trust may be misplaced.

Katherine Hollar Barnard | Share of Model will help you understand how LLMs are finding and recommending your firm when users ask questions in your field or practice area.

Marin McCall | If you're spending time creating social media content for your law firm, it's worth understanding which numbers actually matter and what to do with them.

Jay Harrington | Practical ways associates can show they’re ready to take the next step to partnership.

Jay Harrington | You're not pushing people down a funnel. Most of the people won’t move until they’re ready. But you can catch them as they fall.