Law Firm Marketing

Jay Harrington | When building a practice, don’t try to serve everyone. Focus on serving someone. Others will follow.

Every attorney should create, claim, and verify their local Google listing. Learn how to adapt to the latest layout updates with this 2026 guide to Google Business Profile for lawyers.

Teddy Snyder | You need an up-to-date publicity still, also known as a headshot. People want to match a face with a name.

Karen and David Skinner's checklist building a healthy law referral network that falls within your law practice's "power zone."

Even the most motivated clients find it hard to switch law firms. In fact, the biggest obstacle to new business is inertia. Sally Schmidt suggests a few ways to get your prospects off the dime.

Katie Barnard | Your messaging is on point … but what if the medium fails the audience? Tips for effectively delivering information to all.

Navigating the legal system in a second language terrifies people, says Oklahoma attorney Jimmy Lai. A shared language sets your law firm apart. Here are his tips for attracting and keeping immigrant clients.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

Think of marketing data as your case file, says Chip LaFleur. 'You’re not trying to learn everything; you’re trying to learn what matters.' That starts with understanding the most common metrics.