Law Firm Marketing

In her annual trends report, Karin Conroy says 2026 marks a genuine inflection point for law firm websites as they stop being digital brochures and function as authority engines, trust builders and discovery hubs.

Camille Stell | Entrepreneurship isn’t the only path forward, but for Black women in law, it can be one of the most powerful. Advice from four solo attorneys.

Karin Conroy | Podcasting, when deployed with strategic intent, has become one of the most effective authority-building mechanisms available to legal professionals.

The more experience we can show, the more impressive our bios become. Right? Wrong. Katherine Hollar Barnard explains.

Early guidance on social media evidence risks can help your clients avoid costly mistakes that may affect their case. Here’s a refresher on how to counsel your clients, from attorney Laura Nicholson.

Art Nikashin | The law firms that grow consistently aren’t the ones with the biggest marketing budgets. They're the ones who know what’s working and do more of it.

Product Spotlight | As AI reaches a tipping point in the industry, the firms that prioritize human-centric legal services are finding that a personal touch is their greatest competitive advantage.

More leads feels like progress, says Bo Royal. But if your tracking is broken, your attribution is blind, and your intake is leaking, more leads are just more expensive proof that something else is wrong with your law firm's marketing.

Fresh year, fresh start! Annette Choti's guide to the most significant law firm marketing trends 2026 has in store.

Jennifer Ramsey and Megan Senese: The best business development tip to kick off the new year? Make relationships your priority. Focus on the people who already matter, and nurture those relationships. Here’s how.