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Law Firm Marketing

law firm client reviews
Mastering Client Reviews: Your How-to Guide to Crafting a Review-Friendly Law Firm Website

Law firm client reviews — which go beyond simple endorsements — are important considerations for prospective clients. Use this tutorial.

Karin Conroy - November 8, 2023
client-centric selling
Build Your Legal Practice With Client-Centric Selling

Client-centric selling is all about engaging in conversation, asking insightful questions and having an abundance mindset.

Jay Harrington - November 6, 2023
key success factors
Key Success Factors for Law Firm Owners

Sasha Berson | Key success factors for a firm’s primary functions and simple metrics law firm owners should manage to achieve high profitability.

Sasha Berson - November 1, 2023
dealing with missteps
When Things Go Wrong With Clients

Sally Schmidt | If you experience service-related problems, here are some tips for dealing with clients.

Sally J. Schmidt - October 24, 2023
businessman looking through binoculars to ressearch small business referrals
After Referrals, It’s Recon Time: How Small Business Clients Scout Lawyers

Katie Barnard | Your messaging is on point … but what if the medium fails the audience? Tips for effectively delivering information to all.

Katherine Hollar Barnard - October 23, 2023
building authentic relationships
Leveraging Technology for Building Authentic Relationships

Whatever technology or platform you use, building authentic relationships requires intentionality, curiosity and vulnerability.

Rudhir Krishtel - October 19, 2023
Law Firm Holiday Card Planner
Law Firm Holiday Card Planner

Here is a 12-step guide and a timeline for getting your holiday card done. Open up your calendar and note these deadlines!

Elizabeth A. Butcher - October 15, 2023
writing long-form content
My Messy Process for Writing Long-Form Content

Jay Harrington | An unvarnished look at how I come up with ideas for long-form content, from a 1,500-word article to a 5,000-word book chapter.

Jay Harrington - October 2, 2023
law firm website branding
Using Your Branding to Tell a Story on Your Law Firm Website

Karin Conroy |

Karin Conroy - September 29, 2023
law firm owners
Law Firm Owners: Work Less, Make More

Sasha Berson | Effective law firm owners become true CEOs of their firms, embracing delegation and outsourcing to focus on high-value activities.

Sasha Berson - September 27, 2023
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