Law Firm Marketing

For law firms, the shift to AI search changes everything about how clients find you. Here's a primer from Annette Choti on optimizing for AI Search and Google.

These tools can help boost your digital PR efforts while getting more backlinks for your law firm’s website.

In a crowded legal market, writing checks for big ad campaigns isn't enough. Discover 10 foundational maxims for law firm marketing strategies that prioritize client outcomes, build uncopyable trust, and beat the status quo.

Cheap clicks? Bo Royal pulled data from PI, criminal defense and bankruptcy ad campaigns to find out which ads actually work. Here's his advice on building a law firm PPC strategy that drives more signed cases, not more clicks.

Jay Harrington | Perfectionism is great for legal work product, but it’s a major bottleneck for business development. Learn why lawyers must adopt a bias toward imperfect action to successfully scale their practices.

Every attorney should create, claim, and verify their local Google listing. Learn how to adapt to the latest layout updates with this 2026 guide to Google Business Profile for lawyers.

Teddy Snyder | You need an up-to-date publicity still, also known as a headshot. People want to match a face with a name.

Karen and David Skinner's checklist building a healthy law referral network that falls within your law practice's "power zone."

Even the most motivated clients find it hard to switch law firms. In fact, the biggest obstacle to new business is inertia. Sally Schmidt suggests a few ways to get your prospects off the dime.

Katie Barnard | Your messaging is on point … but what if the medium fails the audience? Tips for effectively delivering information to all.