Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Every lawyer wrestles with getting and keeping clients. It is, after all, hard stuff! And it’s actually quite normal to constantly wonder: “Where do I start?” “Are we spending enough or too much … on the wrong things?” ...
Bob Denney - March 5, 2012If you’ve been out of the job market for a while and you’re thinking about jumping back in, it’s important to map out a strategy—and stick to it. In part one of this series, “Heading Back to Work: Preparing for Re-entry,” we ...
Marcia Pennington Shannon - February 29, 2012You’ve probably heard of the wildly popular Foursquare and Farmville, where users receive incentives to participate in activities. But the concept of gamification—the use of virtual rewards, levels and status to motivate certain ...
Josh King - February 28, 2012
Clients are always looking for a law firm or lawyers with tremendous experience in xyz. Clients are very rarely looking for a lawyer with zero experience in xyz. Yet, in most law firms today, young lawyers are expected to bring in work—any ...
William Melater - February 23, 2012Thinking in terms of business-to-business versus business-to-consumer marketing, are you B-to-B or B-to-C? Your law firm is a business, of course—a "B." So, is your target client another B, or a consumer—a "C?" If you don't know the answer, ...
Theda C. Snyder - February 14, 2012While forgetting names is not the worst thing you can do socially, remembering names is one of the best.
Mary Ellen Sullivan - January 23, 2012Andrea Cannavina has advice on how to be in this strange land of the internet, without being a stranger.
Andrea Cannavina - January 19, 2012The grumpy Gus in the crowd who resists creating a simple LinkedIn profile would be blown away by all the things you can do with this most popular of professional social networks. But you, savvy user that you are, are probably still overlooking ...
The Editors - January 13, 2012“If you want your law practice to survive, you’ve got to network!” When I was starting out as a solo, I heard that hundreds of times. And every time, my stomach turned. I'm not a natural networker, at least not as I understood the term. To me, ...
John H. Snyder - January 9, 2012Do it now—while the phones are quiet and your colleagues are off nursing their post-holiday blues. Lean back, put your feet up, stare into the distance and make a few — emphasis on few — plans for the coming year. Focus on the strictly ...
Elizabeth A. Butcher - January 4, 2012
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