Author Archive


What to Expect of Your Marketing Campaign

By | Jul.09.14 | No Comments

Today we have a treat from one of our favorite marketing mavens: An excerpt from Bruce Marcus’ book “Professional Services Marketing 3.0,” with a reality check before you launch your next marketing campaign. If your firm doesn’t …Continue reading »

Your Reputation

Law Firm “Image” Is a Mirage

By | May.06.13 | 1 Comment

Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of “corporate image.” A brilliant concept, but more mirage than image. Now one …Continue reading »

Get to the Point!

“No Problem” and Other Mindless Speech Gimmicks

By | Nov.26.12 | No Comments

“No problem,” he said, as he emerged from the alligator-infested river. “No problem,” he said, as he slaughtered half a tribe of natives. “No problem,” said the hangman, as he yanked the lever to hang …Continue reading »

Marketing Legal Services

Most Marketing Lists Are Malarkey

By | Oct.17.12 | 1 Comment

If you want to know how to get more clients, there’s a flood of information out there. Google it! But just as there are good lawyers and … not so good lawyers, there’s good marketing …Continue reading »

Marketing Strategy

Are You a Copycat or a Competitor?

By | Apr.11.12 | No Comments

It’s a word that trips off the tongue without stopping to visit the brain on the way out. We use it all the time—and then ignore it as we go about the business of marketing our …Continue reading »

Business Development

Ten Ways Small Firms Can Compete

By | Dec.08.11 | 4 Comments

Turbulence in the legal profession, and the business world itself, make these difficult and unusual times. The loss or consolidation of so many venerable law firms has altered the competitive landscape for firms of all …Continue reading »


Don’t Just Do Something: Compete

By | Jun.09.11 | 1 Comment

The blogs and emails, the seminars, the brochures, the literature. All are filled with how to do blogs and social media, speeches and networking … and PR, branding, niche marketing, image and differentiation. With so …Continue reading »


It’s Not Just the Economy, Stupid!

By | May.12.11 | No Comments

What a strange time to be a lawyer, and worse yet, to be in law school. I suspect that many law students are beginning to feel they are earning a degree in sheepherding, or buggy …Continue reading »