Jay Harrington | Persuasive writing follows a path laid thousands of years ago by Aristotle, the original master of persuasion.
Jay Harrington - May 2, 2022What if it sucks? What if a Senior Partner hates it? Is this the right word? Is it? Oh God, I don’t know if that’s the right word! WHAT WORDS ARE? WHO THEY WRITE STUFF!
Bull Garlington - April 27, 2022Teddy Snyder | Fodder for your blog, emails, social media and professional articles is everywhere. You only need to recognize it.
Theda C. Snyder - January 25, 2022Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.
Theda C. Snyder - December 1, 2021Tatia Gordon-Troy | Book writing tips from an editor to help you get clear on your goals and strategy for being a published author.
Tatia Gordon-Troy - November 26, 2021Jay Harrington | There has never been a better time to stand out through thought leadership because there have never been more unanswered questions due to the rapid pace of change.
Jay Harrington - October 12, 2021Tatia Gordon Troy | Many lawyers have learned to use their writing skills to reach a broader audience than those they serve every day — and create another stream of income.
Tatia Gordon-Troy - September 29, 2021Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.
Tatia Gordon-Troy - February 23, 2021Get to the Point! | You should be able to articulate a persuasive logline for whatever matter you are working on.
Theda C. Snyder - September 15, 2020Get to the Point! Parallelism, says Teddy Snyder, makes your writing more readable and memorable.
Theda C. Snyder - May 5, 2020Sign up for our free newsletter.