Here’s how a conference can be a source of new topic ideas and a way to maximize your investment in speaking or attending.
Susan Kostal - October 1, 2018Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.
Jay Harrington - September 18, 2018It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.
Susan Kostal - August 2, 2018In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early ...
Susan Kostal - July 2, 2018Many authors speak highly of their experience with Amazon while others call it a necessary evil. As an aspiring author, you should know that you have choices for where you ultimately will sell your book. But also know that Amazon is still ...
Tatia Gordon-Troy - June 27, 2018What writers need is a method they can use to create a first draft. Of course, lots of magic happens during revision of that draft, when writers refine their thoughts further. That’s when they apply Word styles. But they need a first draft to ...
Luigi Benetton - June 14, 2018The mother lode of content creation is unique content that can be branded as solely belonging to the lawyer or firm. This can be produced and updated quarterly, annually or as news and events require. It establishes the publisher as an authority ...
Susan Kostal - June 4, 2018Novelists such as John Grisham and Meg Gardiner, to name two, are certainly at the top of the publishing heap when it comes to lawyers who have garnered international fame as authors. And let’s not forget those who have devoted their careers to ...
Tatia Gordon-Troy - May 16, 2018Producing content that serves readers and the business objectives of the publisher — in this case, your law practice — is the No. 1 goal of a content strategy. Building an effective body of content requires consistent outreach. If you’ve been at ...
Susan Kostal - May 1, 2018Lawyers often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean is: “I’ve never gotten any work from it.” Lack of LinkedIn success is due to two factors. The first is lack of understanding ...
Jay Harrington - July 3, 2015Sign up for our free newsletter.