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lawyer online marketing
Why Online Marketing Is Much More Than Your Law Firm Website

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

Mark Homer - September 12, 2022
chatbots for lawyers
Live Chat and Chatbots: Do You Need Them on Your Law Firm’s Website?

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Annette Choti - September 12, 2022
lawlytics practice area pages
Practical(ly) Magic: LawLytics Makes Creating Practice Area Content for Websites a Snap

LawLytics Product Review | New authoring tool makes creating personalized content for practice area pages easy for law firms.

Jared Correia - September 7, 2022
launching a law firm website
5 Benefits of Launching a Law Firm Website 

You may wonder if launching a law firm website is necessary, especially if you already have a robust digital presence. Consider the benefits.

Laura Ernde - September 2, 2022
SEO content audit
Doing an SEO Content Audit for Your Law Firm’s Website: 5 Key Steps

Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.

Annette Choti - August 4, 2022
legal chatbots
Ethical Considerations of Legal Chatbots

Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...

Mark C. Palmer - June 22, 2022
presenter's paradox
Presenter’s Paradox: For the Most Effective Attorney Bio, Embrace Science

Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.

Katherine Hollar Barnard - June 5, 2022
write like people read
Write Like People Read

Chris Graham | Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time?

Chris Graham - May 29, 2022
lead generating lawyer website
Four Simple Steps to a Lead-Generating Law Firm Website

“Ideation,” “drill down,” “ping back,” “think outside the box.” These are words and phrases that end-of-year surveys included among the most annoying and meaningless business jargon. There’s another term that should be on these lists but isn’t. ...

Jay Harrington - May 26, 2022
optimize your law firm website
Seven Ways to Optimize Your Law Firm’s Website

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the "trusted friend" recommending a lawyer, and online local reviews serve as word-of-mouth in ...

Barbara Bowden - May 18, 2022
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