While you probably don't give it much thought, the value of answering your phone properly can be enormous. On the other end of a ringing phone may be a potential client worth thousands of dollars or someone who may be able to refer many new ...
Carey Ransom - July 6, 2011Even if your practice isn't in transition right now, it's good to stay on top of the market trends for planning purposes. Twice a year, Bob Denney identifies the most important current trends in the business of practicing law, including what's ...
Bob Denney - June 30, 2011When it comes to self-promotion, are you your own worst enemy? Sometimes you just have to get out of your own way and simplify your thinking about establishing a public voice and a presence—be it via the traditional media, social media or a ...
Jobst Elster - June 29, 2011If you are only using your LinkedIn profile as an online resume, then you're missing the boat! Merrilyn Astin Tarlton has five extremely useful tips for using LinkedIn to boost your business development.
Merrilyn Astin Tarlton - June 21, 2011Your email signature may be a tiny element in the scheme of your marketing, but it can be the most concise and consistent way to communicate who you are and where to find you. E-signatures have come so far in the past couple of years that email ...
Deborah McMurray and Keith Wewe - May 31, 2011Quick: Who’s the top personal injury lawyer in your town? Criminal defense? The high-profile lawyers who spring to mind have developed an image, or personal brand if you will, to connect their name to their practice in the mind of the public. ...
Theda C. Snyder - May 16, 2011Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...
Jordan Furlong - March 21, 2011We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...
Jordan Furlong - February 21, 2011Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...
Theda C. Snyder - January 10, 2011Sign up for our free newsletter.