Author Archive


2016 REAL RATE REPORT

Best Way to Maximize Your Law Firm’s Profits

By | Mar.30.17 | 2 Comments

Analysis of a new report on $19.6 billion of approved legal department invoices reveals that to maximize firm profits, partners should focus on developing and retaining senior associates and providing clients with services in multiple …Continue reading »


Law Firm Holiday Card Survey

Should Lawyers Send Paper or Digital Holiday Cards?

By | Nov.11.13 | 7 Comments

There is significant debate in law firms about whether to produce electronic holiday cards or mail a printed card to clients. People want to know what works best so, in the absence of any definitive …Continue reading »


Lawyers: Seven Keys to Your Online Reputation

By | Sep.21.11 | 1 Comment

Online advice and recommendations are proving as important as personal word-of-mouth referrals, and a new study from Cone shows the former can derail the latter. Most people will rely on online information as confirmation before retaining a …Continue reading »


Marketing

Picture Yourself in Video

By | Aug.18.11 | No Comments

You probably aren’t surprised to hear that Americans now spend more time online than they do watching television. But would you guess that 85.6 percent of the U.S. Internet audience viewed at least one online video …Continue reading »