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Connected: A Lawyer’s Guide to Social Media Marketing. If your ideal clients are on the Internet (and if they are alive, they are), you could be missing out on a world of marketing opportunity. Sure, you can kick back and hope the random hits Google coughs up for your practice do the trick. Or you can get the Internet to roll up its social media sleeves and really go to work for you.
49 Tips for the New Lawyer. The new, improved and expanded version of the original “25 Tips for the New Lawyer” has nearly double the tips, plus 128 live links to even more really good ideas you can use. And, of course, it’s still free. Whether you’re a junior or senior lawyer, backed up by an army of support staff and partners or valiantly braving it solo, there is plenty of sound advice for you here.
Really Good Marketing Ideas: How to (Really) Get Business This Year. Our most popular download, this is written by our most knowledgeable contributors, in three sections: “Getting the Work,” “Your Social Media Game Plan” and “Balancing Legal Marketing Ethics.”
40 Ways to Make Networking Work. Every lawyer needs a good network. Unfortunately, “networking” has become a mere buzzword — intimidating to the uninitiated and off-putting to many. Merrilyn Astin Tarlton says it’s really about “nurturing relationships,” and she has a handy collection of important tips and definitions to guide you. Download the Tip Sheet here.
10 Must-Know Tips for Internet Legal Research on the Cheap! Saving money is always worth investigating, so we asked Carole Levitt, co-author of the ABA book “Internet Legal Research on a Budget” for a few quickly digestible nuggets to get you started. Download your free copy of the Tip Sheet to find links to go-to spots for resolving legal quandaries without emptying your wallet. (Plus there’s a special deep discount offer inside for books ordered on the author’s site.)
New Math, New Money: A Lawyer’s Guide to the Changing Business of Law. The big change the profession has both ballyhooed and rebuffed for so very long? It’s arrived. At this point, you’re either on the bus or behind it. So if you’re feeling a little panicky, or need a nudge in the right direction, we’ve gathered 40+ pages of wit and wisdom on the new legal business.
A Matter of Time: Time Management and Productivity Tips for Lawyers is 60 pages popping with productivity tips. Articles on legal project management, timekeeping, writer’s block, email overload and so much more, along with a collection of our most popular time-management posts. Plus, a list of top productivity apps.
Attorney at Large: A Field Guide for Mobile Lawyers
101 Really Good Ideas for You and Your Practice
Top Marketing Advice. A collection of our most popular marketing posts, with advice from Larry Bodine, Merrilyn Astin Tarlton, Deborah McMurray, Keith Wewe, Ken Hardison and more.
LinkedIn for Lawyers. Powerful things you probably aren’t doing with LinkedIn! Advice for networking, job hunting and more.