Year’s Best Marketing Advice: Be Authentic

When I think about the changes to social media and social networking in the past year, a variety of changes come to mind. Facebook acquired Instagram. Twitter added cover photos. LinkedIn launched new company pages. Google integrated Google+ into search results and added Communities. The list goes on. Sure, we could talk about how each of these changes might impact how you market your law practice. But in contemplating some of the “stuff you must know,” it seems to me the most important thing is still one of the most overlooked: Being authentic.

Originally published January 28, 2013
Last updated February 18, 2020
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