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Desk with packed box office move

Is Moving a Marketing Opportunity?

"Question: We’re moving to new offices in a couple of months. Some say this is a 'marketing opportunity.' I say it’s just important to let people know about our new address and contact information, but we don’t need to spend a lot of money on an open house and a fancy printed announcement. What do you think?" In this edition of "Ask the Experts," Paul Bonner, Jim Jarrell, and Sarah Reeves say not so fast.

Originally published March 14, 2013
Last updated September 3, 2020
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