Law Firm “Image” Is a Mirage

Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept, but more mirage than image. Now one of the most successful marketing operations, his company has managed to persuade clients that corporate image (or law firm image) is the key to success. ... READ MORE

Originally published May 6, 2013 0 1