referral network

Care and Feeding of Your Referral Network

Your referral network is a living thing. If you don’t feed it and water it, it will die, and if you don’t prune it back occasionally, it will collapse under its own weight. If you’ve developed a network by identifying good sources and asking them for referrals, and you’re getting and giving referrals, then you’re already doing basic maintenance. Because good referrals are built on strong relationships, though, you’re going to need to do more than the basics to keep a consistent stream of business going. And, because you’re dealing with the ethics trifecta of clients, fees and getting business, you’re going to need to perform your maintenance within ethical boundaries. ... READ THE REST

Originally published April 15, 2015
Last updated February 23, 2021
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