Dull Marketing Copy? How to Manage the Editing Process

Writing and editing marketing copy — for a brochure, proposal, website, whatever — can be a high-wire act. If there's more than one lawyer in your practice, you know it's true: Make editing a group event, and it becomes a management nightmare. Too many people on the tightrope leads to disaster. Don’t feel badly; it happens even in the best-run law firms. So let’s look at how to ease the pain. ... READ THE REST

November 12, 2015 0 1