Law Ruler April 2024


Client-Driven Content Is the Year’s Breakout Hit

Too often, “client-focused” content translates as “let me tell you what you need, ” followed by “please don’t interrupt, I’m still talking.” One of the most exciting trends in law firm content is client-driven content — that is, stories about client companies. This content is not about what the law firm did for the company (think representative engagements), but about the mission and promise of the company itself.

Originally published January 2, 2018
Last updated April 14, 2018
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