Author Archive


Marketing

Online Marketing Strategies for Small Budgets

By | Mar.06.12 | 3 Comments

There’s no reason a smaller firm’s online marketing program can’t be just as successful as a megafirm’s—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, no more keeping up …Continue reading »


BUSINESS DEVELOPMENT

Creating a Strategic Marketing Plan

By | Feb.02.12 | 2 Comments

Even in a compromised economy, the only bad marketing is no marketing. Only slightly better than no marketing is aimless marketing, with no strategic plan—particularly when resources are thin and competition is fierce. We know …Continue reading »