Author Archive


How to Know If a Conference Will Be Worth It

By | Feb.10.15 | 1 Comment

Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away.  Not only are they around to stay, but most legal marketing pundits (including …Continue reading »

Happy Thanksgiving

Lawyers, Give Thanks: You Have It Better Than You Think!

By | Nov.26.14 | 1 Comment

Thanksgiving is traditionally a time to take a step back and reflect on what we have to be thankful for. For busy lawyers, taking the time to do this doesn’t come naturally. So I’m going …Continue reading »

Back to Basics

When Can You Pay a Referral Fee?

By | Sep.02.14 | 1 Comment

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline — from both non-lawyers and lawyers alike. If those efforts are successful, you’ll probably need some guidance on referral …Continue reading »


Back to Business School for Ethics Violations

By | Apr.08.14 | 1 Comment

When a lawyer runs afoul of the rules of professional conduct, there are consequences. Depending on the severity of the rule violation, discipline might consist of disbarment, suspension, reprimand (public censure) or admonition (private reprimand). …Continue reading »

Go Rural, Get a Job

Be a Small-Town Lawyer

By | Feb.05.14 | 4 Comments

No one needs to remind law students and recent law school graduates about the dismal job market. Only 85 percent of the class of 2012 found a job of any kind post-graduation — and only …Continue reading »

merry & bright marketing ideas

Career-Building: The Importance of Saying Thank You

By | Dec.26.13 | 2 Comments

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: …Continue reading »

Business Development

Four Tips for Meeting Two People in the Room

By | Nov.25.13 | 3 Comments

Lawyers typically dread attending events like annual bar association fundraisers, CLE conferences — or any gathering where there will be a large number of attendees. In short, they dread the type of event where their …Continue reading »

Business Development

Successful Networking Is a Numbers Game

By | Oct.30.13 | 4 Comments

The most successful salespeople strongly believe that sales is a numbers game. In other words, you don’t have to be an ace or a homerun king to be successful at business development. You just have …Continue reading »

The Friday Five

Five To-Dos for Unemployed Senior Lawyers

By | Jul.26.13 | 1 Comment

Last month, Jared Correia wrote two excellent posts on why older lawyers are finding it harder to stay employed and the challenges encountered because of certain employer assumptions. Now it’s time to focus on what out-of-work …Continue reading »

Differentiate Yourself

Client Service: Happy Clients Can Set Lawyers Apart

By | May.14.13 | 1 Comment

It’s not always easy to convince lawyers that they should care more about client service. Too many genuinely believe their legal expertise is paramount—the only thing that truly matters when establishing their law practice’s reputation. …Continue reading »