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Social media is trending in much the same way it has in past years: It's an even more reliable tool for nurturing and solidifying relationships. People turn to online social networks for recommendations on all sorts of things, including lawyers. ...

A long time ago, lawyers earned new business by developing a reputation and building relationships. In the age of the social web, this really hasn’t changed at all.

Last week at ABA TECHSHOW in Chicago, Allison Shields and I chatted with lawyers about shaping their online ...

Your relationships with clients, colleagues and other referral sources ought to be the focus of your client development process and your web presence.

There are so many places to socialize online and way too little time. How can you make all of this socializing more efficient? That's what this post is about. First, a discussion of several social media management applications designed for the ...

Would you like it if your law firm's website pages attracted more visitors from search engines? Improving your pages’ meta description tags can help.

The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their sites, the real magic SEO bullet for lawyers was cast long before the ...

In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in ...

This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along ...