This post is not intended to convince you to join Google+. My friend Steve Matthews explains why lawyers should care about Google+ here. Instead, this post is intended to help you avoid some common mistakes when building your firm’s Google+ page so that, among other things, your listing will begin to appear in local search results. Merely creating your page will not guarantee high visibility for your firm in local results, of course, but it's a start.
Originally published January 14, 2013
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