No matter how technologically advanced we are as a society, we still follow a tradition that goes all the way back to the 1600s, when calling cards made their debut. Over the next centuries, calling cards were used to announce the impending arrival of prosperous or aristocratic people, or as a means of formal introduction — leading us to business cards. Format-wise, business cards have been a little slow to adapt to our always-online culture. It seems that exchanging paper cards at networking events is still the quickest way to get someone’s contact information. But therein lies the challenge: What happens after the event, when you get back to the office with a stack of cards?
Originally published February 26, 2014
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