Law Ruler April 2024
Trellis White paper Ad 770 Spot #6

Get to the Point

word most often used incorrectly
It’s the Word Most Often Used Incorrectly

Its or it’s? Its, it’s the word that trips up many writers, the word that doesn’t follow the rules. The problem is the apostrophe. Apostrophes are most often used two ways: in a contraction or to show possession. Some names have apostrophes, too.

Theda C. Snyder - April 25, 2022
These Junk Phrases Could Undermine Your Credibility

Teddy Snyder | Your job is to persuade. Avoid condescending phrases that are more likely to repel the listener.

Theda C. Snyder - April 13, 2022
dictionary
Is Google Better Than a Dictionary?

"Get to the Point!" is a huge fan of working the heck out of your dictionary to improve your writing. But is Google better?

Theda C. Snyder - April 10, 2022
Dictionary Betrayal

Of course you use a dictionary when you don’t know the meaning of a word. But you might have to pay attention to context to figure out which definition applies and whether it’s the right word to use. That’s why the dictionary is the traitor ...

Theda C. Snyder - February 23, 2022
Not an Insect, Not Your Relative: The Grammatical Antecedent

Teddy Snyder | Make sure every pronoun or pro-form reference is clear.

Theda C. Snyder - February 15, 2022
Put the Important Stuff First

Teddy Snyder | You want to frame your opening in a way that supports your position.

Theda C. Snyder - February 2, 2022
Online Marketing: Try These 3 Techniques to Tempt Targets

Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.

Theda C. Snyder - December 1, 2021
leisure reading
Turn Leisure Reading into Marketing Gold

Teddy Snyder | Funneling information to your clients from the books you read marks you as an expert who stays on top of the news in your field

Theda C. Snyder - November 22, 2021
Has Texting Triumphed?

Teddy Snyder | Have email and voicemail gone by the wayside?

Theda C. Snyder - October 21, 2021
Don’t Say This to a Survivor

Teddy Snyder | There is nothing lucky about needing surgery. The business chief who uncovers IP theft is not lucky. Yet we misuse this phrase regularly.

Theda C. Snyder - October 7, 2021
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