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Legal Marketing Play to Win

Walking in Your Client’s Shoes

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Sally J. Schmidt - February 22, 2024
business development strategy for lawyers
Business Development Strategy for Lawyers | Open the Playbook

Sally Schmidt | The best coaches put their players in a position to succeed; do the same thing for your business development.

Sally J. Schmidt - January 26, 2024
dealing with missteps
When Things Go Wrong With Clients

Sally Schmidt | If you experience service-related problems, here are some tips for dealing with clients.

Sally J. Schmidt - October 24, 2023
Differentiating Yourself
Differentiating Yourself

Sally Schmidt | What makes you different? Things you can do to help clients tell you apart from other lawyers.

Sally J. Schmidt - September 14, 2023
quality of services
Building Confidence in the Quality of Your Services

Sally Schmidt | It can be tough for clients to judge the quality of your services. Here are things you can do to impress.

Sally J. Schmidt - June 28, 2023
successful rainmaking habits
Make Rain by Forming Good Habits

Sally Schmidt | A checklist of successful rainmaking habits, even if you don’t consider yourself a natural rainmaker.

Sally J. Schmidt - May 18, 2023
rate increase
Turning Rate Increase Discussions Into Opportunities

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Sally J. Schmidt - March 21, 2023
client visits
How to Make the Most of Client Visits

There's nothing like in-person interaction to help build client relationships. From setup to follow-up, strategies for making the most of a client visit.

Sally J. Schmidt - February 24, 2023
elevator speech
A How To: Crafting Your Elevator Speech (With Examples)

Sally Schmidt | Every lawyer should be prepared to introduce themselves with a solid elevator speech.

Sally J. Schmidt - February 20, 2023
lawyer business development
Six Business Development Strategies for Lawyers

Sally Schmidt | Right now the edge goes to the incumbent, but there are things you can do to put yourself in a position to generate new business. Here are six business development strategies for this challenging time.

Sally J. Schmidt - February 20, 2023
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