Legal Marketing Play to Win

The usual lawyer business development tactics have changed with the increase of new technologies, but there are basic things you can do to stay in the game. Here are six strategies to consider in changing times for effective law firm business ...

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects.

Sally Schmidt | If you haven't learned your client's preferences, you are basically saying you don't care what's important to them.

Sally Schmidt | The next time someone asks you what you do, think about the answer from their perspective.

Sally Schmidt | Extra time on your hands? Spend it on marketing and business development activities that will position you for future success.

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Sally Schmidt | The best coaches put their players in a position to succeed; do the same thing for your business development.