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Digital Marketing for Law Firms

typing on keyboard online law firm reviews

How to Use Online Reviews to Protect Your Referrals

Mark Homer | Online reviews are crucial to your referral business. Here's how to jumpstart asking for reviews and create a process that makes it simple for clients.

Mark Homer - November 16, 2020
laptop screen with logos directory listings

Protect Your Referrals: Claim and Optimize Your Directory Listings

Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.

Mark Homer - November 4, 2020
Lawyer marketing internet marketing for law firms

Internet Marketing for Law Firms: How to Protect Your Referrals

Mark Homer | Not doing the basic work to ensure you have a strong internet presence when someone searches your name means that you are likely losing referrals that you didn’t even know you had.

Mark Homer - October 22, 2020
Ruth Carter on assholery

Corona Marketing: How to Position Your Law Firm During the Pandemic for Post-Pandemic Success

Nothing But the Ruth! | Now is the time to devote more energy to your content marketing strategy. Takeaways from "Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis" by Joe Pulizzi.

Ruth Carter - September 10, 2020

Legal Marketing: Attorney at Work’s Top 10 Posts of 2020 (So Far)

How do you keep up with law firm marketing when the world is turned upside down? Here are our top 10 marketing and business development posts, written during a pandemic.

Joan Feldman - July 7, 2020

Shiny New Social Media Syndrome for Lawyers

For lawyers, “shiny object syndrome” often becomes “shiny new social media platform syndrome.” Advice from Megan Zavieh on keeping ethics in mind from the moment you sign up.

Megan Zavieh - June 1, 2020
podcast headphones

Use Podcasts to Attract Clients

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

Dan Steiner - May 19, 2020
web presence

Web Presence: Why Online Marketing Is Much More Than Your Law Firm Website

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

Mark Homer - May 12, 2020

So You Want to Get Started in Local Digital Marketing

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Conrad Saam - May 8, 2020
lawyer doing digital marketing

Don’t Waste Your Marketing Dollars With a Bad Sales (Intake) Process

Mark Homer says that without a good sales process, you're probably wasting money on marketing. Here are five of the most meaningful changes your firm can make to improve intake and sign on more clients.

Mark Homer - April 28, 2020