Business Development


Ask the Experts

I Hate Public Speaking! Is It Worth the Effort?

By | Dec.15.14 | 4 Comments

Question: I hate public speaking, but I do it because I’m told it’s good marketing. But when I take days to prepare for a single speech that brings me no new business, I’m inclined to …Continue reading »


One of a Kind

Bad Growth: Destructive to Your Law Practice

By | Dec.02.14 | No Comments

The focus of “One of a Kind” has been on growth. Growth that’s good. The steps and strategies identified in prior posts — establishing a niche expertise, a compelling personal brand and a robust content marketing strategy — will …Continue reading »


Law Practice Management

20 Law Practice Empowerment Tips

By | Nov.18.14 | No Comments

At the American Bar Association’s annual GPSolo National Solo and Small Firm Conference in October, practice management experts Peggy Gruenke and Alan Klevan presented “60 Practice Empowerment Tips in 60 Minutes” —  focused on the nuts-and-bolts …Continue reading »


One of a Kind

Wisdom Marketing: Building Trust, Loyalty and Respect

By | Nov.03.14 | 3 Comments

“Click.” Did you hear that? That “click” was in your reader’s head. It’s the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed …Continue reading »


Ask the Marketing Experts

Embarrassed About Your Elevator Speech?

By | Oct.29.14 | No Comments

Question: I need help with my “elevator speech.” When I begin to tell people about my practice, I tend to get flustered and embarrassed. Do you have any advice that would help me feel more …Continue reading »


Play to Win

Best Way to Organize Your Contacts

By | Oct.21.14 | No Comments

If you are like most lawyers, you have done little to organize or manage one of your most important business development assets — your contacts. Why is it so important to keep track of the …Continue reading »