Business Development


Ask the Marketing Experts

Embarrassed About Your Elevator Speech?

By | Oct.29.14 | No Comments

Question: I need help with my “elevator speech.” When I begin to tell people about my practice, I tend to get flustered and embarrassed. Do you have any advice that would help [...]

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Best Way to Organize Your Contacts

By | Oct.21.14 | No Comments

If you are like most lawyers, you have done little to organize or manage one of your most important business development assets — your contacts. Why is it so important to keep tr[...]

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Boldly Go Where No Firm Has Gone Before — With Your Holiday Card

By | Oct.09.14 | 3 Comments

A holiday card catalog arrived in the mail a few weeks ago. I’m mostly a holiday purist who believes that you shouldn’t start celebrating the December holidays until after Than[...]

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Friday Five Trending

Never-Ending Business Development

By | Sep.26.14 | No Comments

If you haven’t figured it out yet, business development is a perpetual, ongoing commitment. It can be especially onerous if you are in a small or solo firm, where you’re not ju[...]

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Back to Basics

When Can You Pay a Referral Fee?

By | Sep.02.14 | 1 Comment

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline — from both non-lawyers and lawyers alike. If those efforts are succe[...]

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How to Get New Clients

By | Aug.25.14 | 1 Comment

Everyone knows business development should be part of every day’s to-do list. Still, it’s the rare lawyer who hasn’t experienced the sudden sinking feeling that comes when yo[...]

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