Business Development


One of a Kind

Are You Being a Lawyer or Building a Practice?

By | Apr.16.15 | 1 Comment

There’s a tricky balance that lawyers need to strike: staying focused on the “task at hand” while keeping an eye on the future. The task at hand involves acquiring technical skills — drafting, negotiation, deposition-taking — at a …Continue reading »


Getting & Giving Referrals, Part 3

Care and Feeding of Your Referral Network

By | Apr.15.15 | No Comments

In the first two posts in her series on lawyer referrals, Mary Lokensgard explained how to “Get More Good Referrals for Your Law Practice” and what’s involved in the “Nuts and Bolts of Getting and Giving Referrals.” How do …Continue reading »


Business Development Strategies

Two Ways to Upgrade a Lawyer’s Network

By | Apr.02.15 | Comments Off

A diverse and high-level personal network can form the core of an extraordinary legal career. But merely having a network isn’t enough — you must know how to acquire influence and establish loyalty. This month, David Ackert and …Continue reading »


Getting & Giving Referrals, Part 2

Nuts and Bolts of Getting and Giving Referrals

By | Mar.30.15 | No Comments

You’ve invested time and energy in creating a referral network, but building the network wasn’t an end in itself (see “Part 1: Get More Good Referalls for Your Law Practice“). The goal is getting and giving the …Continue reading »


Law Firm Marketing

Getting Real: Four Social Media Lessons

By | Mar.25.15 | No Comments

Gabriel Cheong started his own law firm straight out of law school. One year later he purchased the law firm where he once interned. Now Gabriel runs Infinity Law Group while blogging, tweeting and marketing his firm. He’ll …Continue reading »


Getting & Giving Referrals, Part 1

Get More Good Referrals for Your Law Practice

By | Mar.18.15 | 1 Comment

What lawyer doesn’t like getting a good referral? The potential client’s matter fits your practice, and he’s heard good things about you from the person who sent him over. So what are you doing now to …Continue reading »


The Friday Five

Five Ways to Revive Your LinkedIn Profile

By | Mar.06.15 | No Comments

If you’ve been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site’s new features and update your profile. Why focus on …Continue reading »


Social Media Marketing

Law Firm Leaders on Twitter: Pros and Cons

By | Mar.04.15 | No Comments

Leading a law firm is often compared to being the chief herder at a cat ranch. On the communications front, the managing partners at a law firm are challenged not only with what to say …Continue reading »


Play to Win

Marketing Where You Are: Build on a Passion

By | Feb.16.15 | No Comments

At a recent Marketing Partner Forum, organizers presented the results of a Thompson Reuters survey of law firm marketers. Two points in particular jumped out at me: (1) The “most-important initiative” for the law firms …Continue reading »


SHOULD YOU GO?

How to Know If a Conference Will Be Worth It

By | Feb.10.15 | 1 Comment

Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away.  Not only are they around to stay, but most legal marketing pundits (including …Continue reading »