Business Development

Play to Win

Marketing to the Bar

By | Apr.17.14 | 1 Comment

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects. In many cases, a lawyer’s business dev[...]

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Ask the Experts

I Landed the Sales Opportunity, So Now What?

By | Apr.15.14 | 1 Comment

Question: After several networking lunches and casual meetings with a potential client, she invited me to come meet with her and her staff to “tell us what you can do for us.” [...]

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Instilling Client Confidence in Your Practice

By | Apr.14.14 | No Comments

In this series, Oklahoma City attorney Noble McIntyre has been offering tips on rolling out the welcome mat for clients and prospective clients. His first two posts provided point[...]

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Practical Apps

Is Your Next Client in Your Pocket? Three Business Development Apps

By | Mar.24.14 | No Comments

Don't you wish you had a superpower, or at least some handy mobile tools, that would help you get, keep and cross-sell more clients? Well, wish no more. Law firm business developme[...]

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Play to Win

Online Profiles: Presenting the Best Version of Yourself

By | Mar.20.14 | No Comments

Prior to working with a sixth-year associate recently, I reviewed her online profiles. After we had talked for an hour, I noted that her bio was a complete disconnect from her prac[...]

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Eight Tips for Making the Legal Rankings Lists

By | Mar.17.14 | No Comments

Research-based legal rankings have become annual fixtures in law firm marketing calendars, especially as the main directories' cachet increases. Listings can be a great opportunity[...]

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