Business Development


Easy as 1-2-3

3 Steps to More Referrals

By | Jul.30.15 | No Comments

What lawyer doesn’t like getting good referrals? The potential client’s matter fits your practice, and he’s heard good things about you from the person who sent him over. You can build a steady stream of referral …Continue reading »


Easy as 1-2-3

4 Ways to Make Proposals and Pitches More Persuasive

By | Jul.28.15 | No Comments

Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client to pursue a realistic path. Yet …Continue reading »


Easy as 1-2-3

5 Ways to Look Even Better on LinkedIn

By | Jul.24.15 | No Comments

If you’ve been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site’s new features and update your profile. Why focus on …Continue reading »


Play to Win

Marketing: Capitalizing on New Developments

By | Jul.16.15 | No Comments

After each recent Supreme Court ruling, I noticed a common pattern. Certain law firms would send an alert within hours, advising readers of the decision. Over the days that followed, other firms’ advisories would trickle …Continue reading »


The Friday Five

Stake Your Claim as a Legal Thought Leader

By | Jul.10.15 | No Comments

Go to law school. Work hard. Get a job at a big firm. The road map for becoming a successful lawyer used to be fairly predictable. But these days, many talented lawyers, uninspired by the …Continue reading »


Managing

Dressed Down: What Does Being ‘Professional’ Really Mean?

By | Jul.09.15 | 4 Comments

It’s something you hear when you’re starting your career (and something you’ll hear constantly, throughout your career, if you’re a nonconformist): “You have to be more professional.” Of course, that begs the question, just how …Continue reading »


The Friday Five

Publish on LinkedIn Pulse to Establish Expertise

By | Jul.03.15 | No Comments

Lawyers often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean is: “I’ve never gotten any work from it.” Lack of LinkedIn success is due to …Continue reading »


Hello Solo!

Not Just for Solos: Seven Startup Tips

By | Jul.02.15 | 1 Comment

In a few months, I will celebrate my third anniversary as a solo practitioner. Without question, this experience has been the most rewarding of my nearly 16 years practicing labor and employment law. In reflecting …Continue reading »


Play to Win

Marketing: The Basics of Researching Your Target

By | Jun.23.15 | No Comments

The marketing director of a New York law firm told me about a meeting with the general counsel of a Fortune 50 company. His department had produced an advance briefing document for the lawyers, with …Continue reading »


Ask the Experts

Three Questions for the Legal Marketing Experts

By | Jun.10.15 | 1 Comment

Question: I’d like to do some advertising for my practice. Aside from the traditional routes like print ads and directories, what opportunities are out there? Tina Emerson: Advertising comes in many forms, and the print ad is the first that …Continue reading »