Business Development


Law Firm Marketing

Getting Real: Four Social Media Lessons

By | Mar.25.15 | No Comments

Gabriel Cheong started his own law firm straight out of law school. One year later he purchased the law firm where he once interned. Now Gabriel runs Infinity Law Group while blogging, tweeting and marketing his firm. He’ll …Continue reading »


Getting & Giving Referrals, Part 1

Get More Good Referrals for Your Law Practice

By | Mar.18.15 | 1 Comment

What lawyer doesn’t like getting a good referral? The potential client’s matter fits your practice, and he’s heard good things about you from the person who sent him over. So what are you doing now to …Continue reading »


The Friday Five

Five Ways to Revive Your LinkedIn Profile

By | Mar.06.15 | No Comments

If you’ve been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site’s new features and update your profile. Why focus on …Continue reading »


Social Media Marketing

Law Firm Leaders on Twitter: Pros and Cons

By | Mar.04.15 | No Comments

Leading a law firm is often compared to being the chief herder at a cat ranch. On the communications front, the managing partners at a law firm are challenged not only with what to say …Continue reading »


Play to Win

Marketing Where You Are: Build on a Passion

By | Feb.16.15 | No Comments

At a recent Marketing Partner Forum, organizers presented the results of a Thompson Reuters survey of law firm marketers. Two points in particular jumped out at me: (1) The “most-important initiative” for the law firms …Continue reading »


SHOULD YOU GO?

How to Know If a Conference Will Be Worth It

By | Feb.10.15 | 1 Comment

Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away.  Not only are they around to stay, but most legal marketing pundits (including …Continue reading »


Business Development

Three Ways Podcasting Grew My Niche Practice

By | Feb.04.15 | No Comments

My practice focuses on franchise and entrepreneur law. A little over a year ago, I launched Franchise Euphoria, an educational podcast about franchising and business. Truth be told, the No. 1 reason I started it was to help …Continue reading »


Attorney at Work Survey Report

How Do You Use Social Media? Reader Survey Results

By | Feb.03.15 | 5 Comments

There’s oh-so-much talk about social media and lawyer marketing. So we decided to get some facts of our own. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about …Continue reading »


Bonus Download

A Lawyer’s Guide to Social Media Marketing

By | Jan.28.15 | 1 Comment

If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits …Continue reading »


One of a Kind

Experiment Your Way to Legal Marketing Success

By | Jan.15.15 | 3 Comments

Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: …Continue reading »