Business Development


Back to Basics

When Can You Pay a Referral Fee?

By | Sep.02.14 | 1 Comment

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline — from both non-lawyers and lawyers alike. If those efforts are succe[...]

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How to Get New Clients

By | Aug.25.14 | 1 Comment

Everyone knows business development should be part of every day’s to-do list. Still, it’s the rare lawyer who hasn’t experienced the sudden sinking feeling that comes when yo[...]

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Nothing But the Ruth

How to Suck at Networking

By | Aug.18.14 | 2 Comments

If you’re a law firm owner or partner, you know the drill — when you’re not working in your business, you should be working on your business. For most of us, that includes a [...]

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Online Marketing

Smart Ways Lawyers Can Use Email Marketing

By | Jul.31.14 | No Comments

It's clear that email is central to communications these days, with an estimated 122 billion emails being sent per hour. So it's no wonder almost 70 percent of marketers rely on e[...]

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One of a Kind

The Expertise Effect: How Getting Narrow Can Grow Your Practice

By | Jul.30.14 | 2 Comments

There are countless ways lawyers can and do compete with one another for work. We have price — what work costs; process — how work is performed; personality — the lawyer’s [...]

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Play to Win

More Business Development Tips for Associates

By | Jul.21.14 | No Comments

More and more young lawyers are actively seeking ways to get involved in marketing and business development. In some cases, their firms encourage it; in others, the associates rec[...]

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