Play to Win
Thought Leadership for Lawyers: Hit the Mark
By Sally J. Schmidt | May.20.13 | 2 Comments
Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used though[...]
Continue reading »Differentiate Yourself
Client Service: Happy Clients Can Set Lawyers Apart
By Roy S. Ginsburg | May.14.13 | No Comments
It’s not always easy to convince lawyers that they should care more about client service. Too many genuinely believe their legal expertise is paramount—the only thing that trul[...]
Continue reading »Your Reputation
Law Firm “Image” Is a Mirage
By Bruce W. Marcus | May.06.13 | 1 Comment
Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept,[...]
Continue reading »Networking Tips
A Lawyer’s Business Card To-Do List
By Theda C. Snyder | Apr.24.13 | No Comments
The recent post here about whether lawyers' paper business cards are obsolete reminded me that, yes, there are important things to be done with all the cards you collect at a confe[...]
Continue reading »Ask the Experts
Do Lawyers Still Need Business Cards?
By The Editors | Apr.18.13 | 7 Comments
Question: What’s the current thinking on business cards? They seem like an anachronism in a digital world. But without them, I don’t know how I'd invite someone to contact me. [...]
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