Rainmaking

To present a subject effectively, you need to optimize the speaker (you), the course materials, the visual (the PowerPoint) and the notes.

Ruth Carter says having other streams of income helps provide financial stability in the unstable, often stressful world of solo practice. Her new side hustle targets people who won't pay a lawyer, but will buy an online course with legal information.

Level up your marketing! Read Attorney at Work Magazine's Law Firm Marketing issue.

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

Teddy Snyder | Your marketing plan has multiple components. Incorporate daily thankfulness as one of them.

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

Follow up email examples: No Need to Walk on Eggshells. When sending a series of follow-up emails to prospects, many lawyers get anxious about how well they’re balancing persistence against the risk of being perceived as pushy and turning off ...