Law Firm Strategy

With so much focus on the mechanics of marketing, there's not much space left for paying attention to competition—for actually getting the clients that your competitors want as much as you do. But isn’t competing for clients what the whole ...

Sometimes, the winning formula is right in front of you. This is often true when marketing your firm online and building its web presence. Many lawyers would benefit from spending just a few hours reviewing the websites of their three top ...

It happens to every lawyer—although hopefully not too often. You propose or quote a fee to a client or prospective client and are greeted with a response such as “I can’t afford it” or “How can you have the nerve to charge that?” When that ...

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

As if you didn't have enough to worry about—between getting clients, pleasing clients, meeting deadlines, sending out invoices and making sure the yogurt isn’t past its “sell by” date -- you have to think about your financial future, too. If ...

Each year, we research and identify the current trends in the business of practicing law. Frequently, however, I’m reminded that seeing the trends is only the first step. The second is answering the important question, “What does it mean to me?” ...

Creating a successful, lucrative law practice requires keeping up with trends, and knowing which ones create opportunity. There are over 60 trends listed in the current “What’s Hot and What’s Not in the Legal Profession” report, including ...

Do you have a tech-savvy friend who always seems to know things days before everyone else? RSS readers, whether web-based like Google Reader or application-based, allow us to consume the exact information we want, faster. Here are tips on what ...

Well, you’re right. It does require quite a feat of mental gymnastics to picture comedian Chris Rock at home in the practice of law. But he uses a technique that most lawyers could profit by using, too. In Rock’s world, the ...