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Law Firm Technology

Headnote Is the Latest Addition to the ASG LegalTech Platform

By Joan Feldman

ASG LegalTech Acquires Headnote Legal Payments Platform
Today ASG LegalTech, a portfolio company of Alpine Investors, announced that it has acquired Headnote, an online payments platform that provides compliant ePayments and accounts receivables management for law firms.

Headnote is the fourth addition to ASG LegalTech’s platform, joining three legal practice management Software-as-a-Service (SaaS) products: PracticePanther, Bill4Time and MerusCase. Headnote is the first payments platform for ASG LegalTech and the ASG portfolio.

Headnote CEO Sarah Schaaf, a member of the ABA’s class of 2020 Women of Legal Tech, will join ASG LegalTech as GM of Payments, and Headnote will continue as its own company.

Schaaf, a former law firm litigator and corporate lawyer at Google Inc., co-founded the company with Thornton Schaaf and Matt Crampton in 2016. Headnote’s traction in the competitive payments space has been credited to Schaaf’s legal industry expertise, combined with secure payment technology and a user experience that, according to Headnote, “is helping law firms reduce payment processing fees by 35% and get paid 70% faster than the industry average of 94 days.”

“We are excited to expand into the payments space with the acquisition of Headnote,” said Soumya Nettimi, CEO of ASG LegalTech. “What Sarah and team have built is an exceptional payments solution with the most modern and compliant technology available. Our acquisition of Headnote will allow us to expand the features and benefits of our existing practice management products to better serve the legal industry.”

Indeed, Headnote and ASG LegalTech are preparing to launch their first “fully integrated, all-in-one payment solution, a reimagined and optimized version of PantherPayments.”

“We are excited to join the ASG LegalTech family and bring our innovative, transparent, and compliant payments system to the suite of ASG LegalTech products,” said Schaaf. “ASG and ASG LegalTech are looking at vertical SaaS companies differently than anyone else in the space. Soumya and team understand the power of financial technology when applied to legal tech software. I can’t think of a more exciting place for our payment tech to have a significant impact than ASG LegalTech.”

ASG LegalTech is part of ASG, a portfolio company of Alpine Investors, with approximately 80 employees based in New York, Florida, Washington, California, and other locations across the U.S.

For more insight into the acquisition, Bob Ambrogi spoke with Nettimi and Sarah Schaaf about the acquisition for his LawNext podcast here.

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Joan Hamby Feldman Joan Feldman

Joan Feldman is Editor-in-Chief and a co-founder of Attorney at Work, publishing “one really good idea every day” since 2011. She has created and steered myriad leading practice management and trade publications, including the ABA’s Law Practice magazine where she served as managing editor for a dozen years. Joan is a Fellow and served as a Trustee of the College of Law Practice Management. Follow her on LinkedIn and @JoanHFeldman.

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