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Marketing

Business Development Building Blocks

Mom had it right: Brush your teeth. Wash your face. Comb your hair. Get to the gym. Make it routine and you won't suffer the weight of getting things done—you'll just do them. It's that same approach that builds great rainmakers. They do the ...

Silvia L. Coulter - August 9, 2011

Can I Say That? Part One

When is it okay to boast about your professional accomplishments online? Say, in blog posts or tweets? And what about in your firm biography, Google profile and Martindale.com listing? Will Hornsby explains some of the stickier rules ...

William Hornsby - August 3, 2011

What Can a Marketing Assistant Do for You?

How much time do you spend each week working on client development? An hour? Thirty minutes? Or no time at all?  Finding the time to cultivate clients and referral sources during your work week is difficult. For one thing, your substantive work ...

Shawn McNalis - August 2, 2011

They’ve Got Something to Say

Every few weeks we try to catch up with our Attorney at Work Advisors—a sometimes difficult task with these hardworking superstars! But some of them are well-known bloggers, so for this week’s Friday Five we’re recommending that you ...

The Editors - July 29, 2011

Be Your Brand on a Smartphone, Too

A huge percentage of your audience—whether prospective clients, your referral network or prospective employees—now view your firm website via a smartphone screen. In fact, by 2013, mobile web usage will be more common than any other medium. That ...

Jeffrey Morgan - July 28, 2011

A Lawyer in Uzbekistan? We’ve Got That

For decades, law firm networks have helped lawyers build relationships, share referrals and learn all kinds of things from other lawyers outside their markets. Hundreds of networks exist, often organized around a certain type of law firm or ...

Mark Beese - July 25, 2011

Shape Up Your Social Status Daily

It's the small daily routines that keep you functioning without losing your mind. Besides, if you commit to muscle and mind memory the regular things you must do, you can save your critical thinking for the complex stuff. So this week's Friday ...

The Editors - July 15, 2011

Shall I Compare Thee to a Summary Judgment?

It’s become an article of faith that lawyers are poor writers. That isn’t really fair. The problem is not with lawyers’ writing, I think; the problem lies with lawyers’ tendency to overwrite. Ask a lawyer for a tune and she’ll give you a ...

Jordan Furlong - July 13, 2011
getting clients title showing three people

Six Steps to Single-Minded Marketing

A person could very quickly lose his mind trying out this or that marketing idea du jour. Is social media the ultimate answer it’s chalked up to be? If you hire a public relations firm to toot your horn for you, can you avoid actually having to ...

Merrilyn Astin Tarlton - July 12, 2011

How Do You Sound on the Phone?

While you probably don't give it much thought, the value of answering your phone properly can be enormous. On the other end of a ringing phone may be a potential client worth thousands of dollars or someone who may be able to refer many new ...

Carey Ransom - July 6, 2011