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Marketing

Beyond Breaking the Ice

You already know how to break the ice. You want to surpass the small talk, to get to know the other person. And if that person is a potential client, you hope a genuine and compelling conversation will cultivate a relationship and perhaps lead ...

Steven Taylor - December 14, 2010
getting clients title showing three people

Buried in Business Cards?

You’re just back from lunch, redolent of Chicken Tikka  Masala and sporting fat jacket pockets lined with the business cards from your new client’s colleagues. Or you’re finally emptying your bags from vacation when … surprise … ...

Merrilyn Astin Tarlton - August 11, 2010
getting clients title showing three people

Client Development: Ditch the Inertia

Okay. Really. You know you've got to get more aggressive about bringing in new clients. As Mom used to say, "Those bills aren't going to pay themselves!" But where to start?

Merrilyn Astin Tarlton - June 3, 2010