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Marketing

Today’s To-Do: Promote Self

When it comes to self-promotion, are you your own worst enemy? Sometimes you just have to get out of your own way and simplify your thinking about establishing a public voice and a presence—be it via the traditional media, social media or a ...

Jobst Elster - June 29, 2011
getting clients title showing three people

Five Nifty LinkedIn Tips

If you are only using your LinkedIn profile as an online resume, then you're missing the boat! Merrilyn Astin Tarlton has five extremely useful tips for using LinkedIn to boost your business development.

Merrilyn Astin Tarlton - June 21, 2011

Email Signatures: Valuable Real Estate

Your email signature may be a tiny element in the scheme of your marketing, but it can be the most concise and consistent way to communicate who you are and where to find you. E-signatures have come so far in the past couple of years that email ...

Deborah McMurray and Keith Wewe - May 31, 2011

Revive Your Law School Study Group

Today’s idea, especially for small-firm lawyers, is this: revive your law school study groups. Not literally—your original classmates have long since moved on to other practices and careers. But set up a private study group with between five and ...

Jordan Furlong - May 23, 2011
Yellow paper with the word branding cut out shows image and branding

How Is Your Image?

Quick: Who’s the top personal injury lawyer in your town? Criminal defense? The high-profile lawyers who spring to mind have developed an image, or personal brand if you will, to connect their name to their practice in the mind of the public. ...

Theda C. Snyder - May 16, 2011

How to Behave at an Event

Do you view networking as a necessary evil? Do you get tongue-tied at cocktail parties? Does making small talk at conferences rate somewhere between vacuuming the car and sitting in the front row of a heavy metal concert? Do we have some tips ...

Mary Ellen Sullivan - May 5, 2011

Big Ideas for Small Talk

Some people are born schmoozers and like nothing more than to meet and mingle at professional events. But for others, this is about as painful as watching a "Kardashians" marathon at gunpoint. If you fall into the latter category — and most of ...

Mary Ellen Sullivan - April 26, 2011

How Clients Choose Lawyers

Sitting there staring at the inside of your office door and wondering how long you'll have to wait before a new client strolls in? Stop it. To attract new clients, you need to set yourself apart from other lawyers—and that'll take a lot more ...

Larry Bodine - April 20, 2011

Afraid to Talk? Dealing with Social Anxiety

Lawyers afraid to talk? No, it is not the punchline to a joke but, rather, the reality for more than you may think. Social anxiety expert Jonathan Berent, who has worked with more than 10,000 individuals, calls this fear of speaking “selective ...

Mary Ellen Sullivan - April 5, 2011

Demographic Business Development

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

Jordan Furlong - March 21, 2011