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Marketing

Demographic Business Development

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

Jordan Furlong - March 21, 2011

LinkedIn and Your Job Search: Step One

While 90 million users may seem paltry relative to Facebook’s 500 million, LinkedIn offers a professional promise Facebook can’t touch: It can actually help you find and land a new position. In this two-part series, Wendy Werner gets you set up ...

Wendy Werner - March 16, 2011

What to Do When the Media Calls

Speaking with a reporter is always a crap shoot. But speaking with them is far better than avoiding them. While you can't control what the reporter ultimately writes, with a little advance work you can improve your chances of getting a positive ...

Leigh Ann Nicas - March 8, 2011

Is Your Resume Ready?

When you’re working and actively networking, you have constant opportunity to update and revise your biography. But it’s all too easy to let your resume lie fallow at the bottom of a desk drawer between job searches. Not a good idea. Most people ...

Melinda Delmonico - March 2, 2011

Create Legal Annual Reports for Your Clients

We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...

Jordan Furlong - February 21, 2011

Choose One Thing

Several years ago, I found myself traveling home on a Sunday after speaking at a conference where fewer than 10 people attended my session. I felt like I’d wasted the whole weekend, and I was determined to get my time back under my ...

Sally J. Schmidt - January 31, 2011

Beyond Breaking the Ice

You already know how to break the ice. You want to surpass the small talk, to get to know the other person. And if that person is a potential client, you hope a genuine and compelling conversation will cultivate a relationship and perhaps lead ...

Steven Taylor - December 14, 2010
getting clients title showing three people

Buried in Business Cards?

You’re just back from lunch, redolent of Chicken Tikka  Masala and sporting fat jacket pockets lined with the business cards from your new client’s colleagues. Or you’re finally emptying your bags from vacation when … surprise … ...

Merrilyn Astin Tarlton - August 11, 2010
getting clients title showing three people

Client Development: Ditch the Inertia

Okay. Really. You know you've got to get more aggressive about bringing in new clients. As Mom used to say, "Those bills aren't going to pay themselves!" But where to start?

Merrilyn Astin Tarlton - June 3, 2010