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Your Business Development Marching Orders

So you passed the bar. CONGRATULATIONS! Now you are a real lawyer. After the pain and torment of law school and the nerve-jangling business of studying for the bar, you’d think this would be a good time to relax and regroup—and ease slowly into ...

Merrilyn Astin Tarlton - August 30, 2011

Please Don’t Irritate the Editor

Want to build your law practice? Then the first thing you want to do is get a little bit famous. And one route to fame is getting your byline in print and pixels. To all who just muttered, “Yeah, but that’s nearly impossible,” oh no, it isn’t! ...

Joan Feldman - August 25, 2011
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Are You an Entrepreneurial Attorney?

Even though you went to law school and have spent your career so far practicing law, the truth is, you actually run your own small business—regardless of the size of your firm. And while you may like to think of your practice as a runs-itself ...

Mike O'Horo - August 23, 2011

Picture Yourself in Video

You probably aren't surprised to hear that Americans now spend more time online than they do watching television. But would you guess that 85.6 percent of the U.S. Internet audience viewed at least one online video in the month of June 2011 ...

Bob Weiss - August 18, 2011

Can I Say That? Part Three

What do you say when people ask you what you do? And can you say it in a way that doesn’t alarm the ethics police? In this third installment in his marketing ethics series, Will Hornsby explains some of the stickier points of networking, ...

William Hornsby - August 17, 2011

Get Out of the Office and Connect with Your Next Client

Social media is great, but it’s no excuse to sit at your desk and think you have completed your networking outreach. Meeting people in person is still the best way to connect. Real-time conversations allow you to gently probe for information ...

Theda C. Snyder - August 15, 2011

Law Bloggers: Are Your Readers Bored Yet?

Your blog is worthless if it doesn’t engage your reader. That’s true whether you’re blogging to market, to educate or as a foray into public journaling. If you leave your reader cold after the first two sentences, you’re off their screen. (Are ...

Donna Seyle - August 11, 2011

Can I Say That? Part Two

When is it okay to boast about your professional accomplishments? Say, in blog posts or tweets or press releases? To help set us straight, we asked preeminent ethics expert Will Hornsby to explain some of the stickier rules surrounding marketing ...

William Hornsby - August 10, 2011

Business Development Building Blocks

Mom had it right: Brush your teeth. Wash your face. Comb your hair. Get to the gym. Make it routine and you won't suffer the weight of getting things done—you'll just do them. It's that same approach that builds great rainmakers. They do the ...

Silvia L. Coulter - August 9, 2011

Can I Say That? Part One

When is it okay to boast about your professional accomplishments online? Say, in blog posts or tweets? And what about in your firm biography, Google profile and Martindale.com listing? Will Hornsby explains some of the stickier rules ...

William Hornsby - August 3, 2011