Ask the Experts from the LMA
Question: Are there tools available to help me see how many people are reading my legal blog? Are there standards to judge its success? Lindsay Griffiths: What will be most important to you in gauging your blog’s …Continue reading »
In Part One of “Snap a Winning Headshot,” we talked about planning for your photo session — choosing what to wear, and how to look your best for the camera. But a great shot requires a …Continue reading »
These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re …Continue reading »
Get to the Point
Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and …Continue reading »
Video has become one of the most effective — and flexible — online marketing tools available to lawyers today. Whether you’re looking to stand out from the pack, build client confidence, connect emotionally, or simply attract …Continue reading »
The Friday Five
Does it feel like you can’t keep up with all the new kids on the block? (Nevermind keeping up with the digital marketing things you actually understand.) Worried that your office millennial will move on …Continue reading »
The Friday Five
Many lawyers create Facebook pages for their law firms because they know it’s something they “ought to do” for their online marketing. Set up website: Check! Write blog posts: Check! Have a presence on social media: Check! What …Continue reading »
Lost in the Wasteland?
Social media marketing has, unfortunately, become the techno-version of “marketing by wandering around.” It can be immensely time-consuming while producing an extremely low return. You can spend considerable time chasing down likes and followers instead …Continue reading »
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