Social Media


Optimize Online Marketing

Use Social Media as if Social Media Didn’t Exist

By | Aug.06.15 | 1 Comment

A long time ago, lawyers earned new business by developing a reputation and building relationships. In the age of the social web, this really hasn’t changed at all … . But somewhere along the way, many …Continue reading »



Easy as 1-2-3

5 Ways to Look Even Better on LinkedIn

By | Jul.24.15 | No Comments

If you’ve been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site’s new features and update your profile. Why focus on …Continue reading »


The Friday Five

Publish on LinkedIn Pulse to Establish Expertise

By | Jul.03.15 | No Comments

Lawyers often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean is: “I’ve never gotten any work from it.” Lack of LinkedIn success is due to …Continue reading »


Nothing But The Ruth!

The Undeniable Tour: Lessons from the Road

By | Jun.16.15 | No Comments

I did a speaking tour this spring that I called “The Undeniable Tour.” It involved a two-week road trip from San Diego to Seattle with five speaking engagements along the way at law schools and bar …Continue reading »


Social Media Marketing

Use Storytelling to Bring Your Message Alive

By | Jun.08.15 | No Comments

Your clients are paying attention. They are threading together moments of interest, forming ideas and opinions about you, your practice and your place in their world. And the primary focus of this attention is social …Continue reading »


Online Marketing

Crushin’ It: 10 Social Media Misconceptions, Revised

By | May.18.15 | 5 Comments

Let’s run down some common misconceptions about social media, and rotate the conversation. Misconception 1: “Oh No, My Privacy!” Revision: Connect Widely Now, in case you hadn’t heard, this is social media. If you’re using it to market …Continue reading »


Nothing But the Ruth!

Blogging for the Long Haul

By | May.11.15 | 1 Comment

“I’ve got to start a blog.” Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the …Continue reading »


You, On Social Media

Assess Your Online Image

By | May.05.15 | 1 Comment

Curious what social media can do for you in the professional world? Then, as a baseline, consider who the world sees right now when it looks at you through the online lens. What’s your online …Continue reading »


Law Blog How-Tos

Blog to Establish Your Expertise and Build Referral Networks

By | Apr.27.15 | 2 Comments

It’s difficult to see the connection between starting a blog, which is essentially dropping your words into a space on the Internet, and actually increasing the amount of business coming your way. Much hay has …Continue reading »