Social Media


Nothing But The Ruth!

The Undeniable Tour: Lessons from the Road

By | Jun.16.15 | No Comments

I did a speaking tour this spring that I called “The Undeniable Tour.” It involved a two-week road trip from San Diego to Seattle with five speaking engagements along the way at law schools and bar …Continue reading »


Social Media Marketing

Use Storytelling to Bring Your Message Alive

By | Jun.08.15 | No Comments

Your clients are paying attention. They are threading together moments of interest, forming ideas and opinions about you, your practice and your place in their world. And the primary focus of this attention is social …Continue reading »


Online Marketing

Crushin’ It: 10 Social Media Misconceptions, Revised

By | May.18.15 | 5 Comments

Let’s run down some common misconceptions about social media, and rotate the conversation. Misconception 1: “Oh No, My Privacy!” Revision: Connect Widely Now, in case you hadn’t heard, this is social media. If you’re using it to market …Continue reading »


Nothing But the Ruth!

Blogging for the Long Haul

By | May.11.15 | 1 Comment

“I’ve got to start a blog.” Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the …Continue reading »


You, On Social Media

Assess Your Online Image

By | May.05.15 | 1 Comment

Curious what social media can do for you in the professional world? Then, as a baseline, consider who the world sees right now when it looks at you through the online lens. What’s your online …Continue reading »


Law Blog How-Tos

Blog to Establish Your Expertise and Build Referral Networks

By | Apr.27.15 | 2 Comments

It’s difficult to see the connection between starting a blog, which is essentially dropping your words into a space on the Internet, and actually increasing the amount of business coming your way. Much hay has …Continue reading »


Nothing But the Ruth!

Have You Reddit?

By | Apr.13.15 | No Comments

If you are proficient in social media basics and looking for a new online community, I recommend checking out Reddit. Reddit is a social media community made up of thousands of bulletin boards — called “subreddits” — on …Continue reading »


Online Marketing

Anatomy of a Tweet: How to Get the Most Out of Your 140 Characters

By | Apr.01.15 | 3 Comments

Lawyers are routinely told how necessary it is to maintain an active presence on Twitter. With good reason: With 284 million monthly active users (48.2 million of whom reside within the U.S.), it’s a safe …Continue reading »


Law Firm Marketing

Getting Real: Four Social Media Lessons

By | Mar.25.15 | 1 Comment

Gabriel Cheong started his own law firm straight out of law school. One year later he purchased the law firm where he once interned. Now Gabriel runs Infinity Law Group while blogging, tweeting and marketing his firm. He’ll …Continue reading »


Online Marketing

A Look into 2015 Ethics for Social Media

By | Mar.17.15 | No Comments

Like most lawyers, you probably would rather be cleaning your desk and reorganizing all your files instead of thinking about how you should be using social media. There is a significant reluctance from lawyers on …Continue reading »