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Why Skype? Get Google Hangouts

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Beginning today, Attorney at Work is introducing a monthly “practice tools” edition of our regular Friday Five—five great ways to use a new product (or five reasons you should or should not) … or five ways to squeeze more productivity out of familiar tools … you get the idea. Today, Ruth Carter—Arizona lawyer and our “Nothing But the Ruth” columnist—kicks it off with five neat ways to use Google+ Hangouts. …
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Finding Your Law Firm’s Social Media Voice

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Recently the lawyers in my new firm decided to be more active on social media, particularly in blogging and on a Facebook page. The partners are looking to me for guidance on how to build their online presence, and I, in turn, am looking to them for guidance on what the firm’s persona is.

I know how we are when we interact within the four walls of our office — but what aspects of the firm do we want to highlight in our online presence? … READ THE RESTRead The Rest


Swag Made for Your Audience

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When I was a solo practitioner, I attended a swag expo. You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the options.

If you’re looking into promotional merchandise for your firm, start by thinking about the purpose of it. It’s a marketing tool to keep your firm’s name in front of your audience. Done right, their observable use of it will also help expand your brand’s visibility. When considering your options and your budget, think about your audience and what appeals to them, but also consider how, by using your swag, others will learn about you.Read The Rest


Lawyers at Standing Desks: Benefits and Drawbacks

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Recently, I was blown away by how awesome a fellow lawyer’s office is. It’s not very big, but it has a standing desk by a window that overlooks downtown Phoenix, opening up the rest of the space for an oversize leather couch and armchair. I loved the layout, and he said he loved his standing desk. This inspired me to seek out other lawyers who use standing desks to hear their experiences.

I created a survey and was surprised by the number of responses: 29 people from across the country told me about their personal and their firm’s experiences using standing desks. In one instance, the entire office uses them. READ THE RESTRead The Rest


Surviving Networking Events: An Introvert’s Guide

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As 2012 draws to a close, we’re celebrating Attorney at Work’s second year of delivering “one really good idea every day”—every working day, that is. To make sure you get your daily fix during the Christmas and New Year’s hiatus, we are bringing back some of our most popular posts. Today, we revisit Ruth Carter’s particularly timely post on working a crowd (or not).

I’ll admit it—networking is one of my least favorite parts of my job. I wish everyone just knew who I was, thought I was fabulous and that my phone was ringing off the hook with more business than I can handle. Unfortunately, that’s not the case. So every week I attend two to four networking meals and happy hours. Casual chit-chat with strangers over mini appetizers is not my idea of a fun evening. … READ MORERead The Rest


Networking on the Road

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A busy travel schedule can be good for business development. Ruth Carter tells how she does it in today’s installment of  “Connect the Dots: A Lawyer’s Guide to Networking.”

Looking over my calendar from 2015, I noticed that I spent 28 days on the road speaking at conferences and doing The Undeniable Tour. My travels took me all over the West Coast and to Las Vegas, Cleveland, New York and even London. One benefit of traveling is I get to meet and see people in person who I’d otherwise get to connect with only online. READ THE RESTRead The Rest


How to Build a Law Practice? Keep Showing Up

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Let me tell you about my friend Jeremy. He’s the business development manager at an independently owned auto repair and tire shop that has several locations in the Phoenix area. Their competition is car dealerships and national discount tire chains.

I met Jeremy shortly after I opened my law firm and half my job became networking. I see Jeremy everywhere — business mixers, community festivals, networking groups. He’s always there in his company polo shirt or wearing his company nametag. He’s the sweetest guy you’ll ever meet.

Here’s what’s interesting about my friendship with Jeremy … READ MORERead The Rest


Giving Up Solo Practice for Firm Life

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I shocked my contacts at the beginning of the year when I announced that I joined another law firm. (I know, I never thought it would happen either.) I am now of counsel at an IP boutique firm called Venjuris in Phoenix. I still have Carter Law Firm, though, for professional speaking and writing purposes.

Shifting from solo life to a multi-lawyer firm has been quite a change. … READ THE RESTRead The Rest


Putting Your Personal Brand to the Test

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Katy Goshtasbi provides an excellent yet simple definition of a personal brand: It’s what people say about you behind your back. Essentially, it’s your reputation.

As people have become more active on social media, though, the idea of a personal brand has expanded. Before social media, I suspect your reputation was largely based on what your professional peers thought of you in the workplace. Now, however, people share their activities and thoughts outside the workplace with pretty much everyone. This forces us to be more mindful about how our personal posts could affect our professional reputation.

Recently, a law school asked me to speak about how to build a personal brand. … READ MORE
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