Columns

For our annual "Merry Marketing Marathon," we Look back over the past year and select a handful of your favorite digital marketing posts. Light up your thinking for the coming year's marketing strategy with a thoughtful read of these five.

Today the Merry Marketing Marathon continues with a powerful answer to bloggers' biggest question: "What should I write about today?" Recently I stumbled on a simple way to alleviate this problem. I started a Word document that lives ...

Ah, the holiday season! The best of times, but with all the cheer comes a lot of stress, which can sometimes make it feel like the worst of times. First, there are so many things to do: gifts to buy, decorations to manage, holiday parties, ...

Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so the topic could not have been more ...

A few weeks ago, a member of my business mastermind group posed a simple but profound question: What word encapsulates your hopes, goals and feelings for 2017? It’s a challenging question. As an entrepreneur, December is a time to wind down ...

In "Evernote vs. Quip: A New Productivity King?" I introduced you to Quip, the collaborative workspace app invented by former Facebook and Google executives. Quip's creators wanted teams to be able to collaborate and share information without ...

About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships.

Law practice management software provider Clio released its first annual Legal Trends Report on October 17. The survey is a compilation of data aggregated from 40,000 Clio subscribers in the continental U.S. The data, representing usage events ...

Attorneys frequently ignore this basic journalism rule: Start with your strongest point. Your lead or “lede” should entice the reader to continue reading. The phrase “bury the lede” appears to be the only use of this alternate spelling. Perhaps ...

Most lawyers deal with the printed word all day long. They’ve been trained to take in and share knowledge as text. As a writer, it’s a stretch for me to even conceive of presenting information in a simple Excel chart. My bible starts, “In the ...