Merry Marketing Marathon
If you’re a law firm owner or partner, you know the drill — when you’re not working in your business, you should be working on your business. For most of us, that includes a lot of networking — attending mixers, going to lunches, interacting with contacts on social media […]
The Friday Five
Even if your firm has a policy against it, there’s a chance that online shopping is happening in your office — especially during the height of the holidays. Why be concerned? For one, hackers are actively working to compromise any size environment. Two, if you or anyone in your office opens an email or clicks a link to an unsuitable website and the network gets infected, fixing the situation can be costly.
Things to Do to Safeguard Your Data. Here are five tips to help steer clear of cyberattacks. And don’t keep these to yourself. … READ THE REST
If you’ve ever had someone say to you, “Come in here and shut the door,” because you “need some feedback” on that project you just finished, you may have an instant aversion to the word “feedback.” For many of us, it’s a synonym for “criticism” or “blame.” And really, who needs that?
What It Is, and What It Isn’t. Misunderstanding what feedback is and how it works keeps many lawyers from using this powerful tool to improve their practices. The real concept is simple … READ THE REST
Nothing But the Ruth!
Forgive me, but I’m going to jump on my soapbox today.
I’m a licensed attorney in Arizona and we have a mandatory bar, so all of us have to pay to play. In 2014, I paid $460 for my bar dues, and Arizona was ranked 10th in the nation for having the highest bar dues. Despite this, the State Bar of Arizona Board of Governors voted to increase annual bar dues to $520 — even though they had information that said this would result in a $3.7 million cash surplus by 2019.
What does a bar association need with $3.7 million? … READ THE REST
The associate walked into my office clearly upset and asked if we could talk. She closed the door and let loose: “George is such an asshole! He makes my life miserable and now he’s given me a bad review!” She checked off the details of this partner’s abuse and ineptitude, and the many reasons she hated working with him.
I worked with Lisa when she came into the firm a few years back and found her to be an excellent researcher, with the promise of becoming an excellent attorney. She did great work on several of my cases and I had enjoyed watching her career blossom. Recently, however, her performance had lagged. … READ THE REST
Ask the Experts
Question: I hate public speaking, but I do it because I’m told it’s good marketing. But when I take days to prepare for a single speech that brings me no new business, I’m inclined to refuse the next invitation. What am I not getting about public speaking as an effective marketing tactic?
Today in “Ask the Experts from the Legal Marketing Association,” Marguerite Downey, Tina Emerson and Ian Turvill weigh in on public speaking for lawyers, and arm you with tools for making your efforts pay off … READ THE REST