Daily Dispatch


Social Media Marketing Tips

Take Time to Stand Out on LinkedIn

By | Oct.30.14 | 1 Comment

LinkedIn Profile

You are probably too busy practicing law to spend a whole lot of time perfecting your presence on social media. But research shows that clients will hire you based on what they find — or don’t find — about you online, especially on LinkedIn.

What can you do if your social media presence is lacking? At the recent Legal Marketing Association – Bay Area Chapter Tech Conference, Brad Shepard discussed these simple strategies to help lawyers make a better impression on LinkedIn. … READ THE REST

Ask the Marketing Experts

Embarrassed About Your Elevator Speech?

By | Oct.29.14 | 0 Comments

Lawyers afraid to talk?

Question: I need help with my “elevator speech.” When I begin to tell people about my practice, I tend to get flustered and embarrassed. Do you have any advice that would help me feel more comfortable telling people about my business?

In this month’s Ask the Experts from the Legal Marketing Association, business development pros Lynne Franklin, Tina Emerson and Jim Jarrell share great tips to help you prepare, relax and get it right — every time. READ THE REST


Enterprising Lawyer

Douglas Sorocco, Enterprising Lawyer

By | Oct.28.14 | 0 Comments

Enterprising Lawyer

Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do for their clients, they have ample interests beyond the practice of law as well. And they seem to have more energy for getting things done than anyone in the crowd. You probably know one or two — you may even be one yourself!

Meet Douglas Sorocco, partner with Dunlap Codding, PC, in Oklahoma City. When Douglas spotted a 100-year-old warehouse in the city’s old “skid row,” he saw more than a chance to design cool new office space. He saw opportunity, and potential in creating free event space. Now a gathering place for artists, innovators and fundraisers of all stripes, the IP firm is building a thriving community around “DC on Film Row.” … READ THE INTERVIEW


Managing

Phoning It In: Why I Won’t Have a Smartphone

By | Oct.27.14 | 8 Comments

Managing

Since I require a public confessional, I’ll just have out with it: I have developed a slight obsession with “Mad Men,” which is right in the medias res of its final season on AMC. I did not have even a remote interest in watching this show, however, until I came across a theory about how it ends. Since I have a long-standing interest in American history, the notion that such an audacious ending might be incorporated into a mainstream TV show (where series finales are, more often than not, cop outs) was immediately fascinating to me.

Couple that carrot with the relative strength of the historical period upon which the show is focused, and I was all in. In watching I’ve learned that the dialogue is often superb and that “Mad Men” doesn’t rely on modern television contrivances, most notably the bloodlust for increasingly shocking turnabouts. I’m now engaged in a very contemporary struggle: a binge — the attempt to finish through Season 6½ — while maintaining my sanity — so that I can watch the last half-season live.

But this may be the only modern struggle in which I intentionally engage. … READ THE REST


Five for the Future

By | Oct.24.14 | 0 Comments

Attorney at Work Friday Five

The College of Law Practice Management’s 2014 Futures Conference gathered more than 100 of the world’s leading authorities on the evolving practice of law at Suffolk University Law School in Boston and set them to work. Here are my five key takeaways from the year’s most impressive legal market conference.

1. The Trailblazer. Leading off the conference was keynote speaker Tom Sager, the legendary general counsel of DuPont who pioneered the DuPont Legal Model for anticipating, managing and executing his company’s legal issues. … READ THE REST


2014 InnovAction Award Winners Announced

By | Oct.23.14 | 0 Comments

InnovactionMatchbox2014

InnovAction Awards were presented to law firm Higgs & Sons and the Legal OnRamp Fellowship at last week’s 2014 Futures Conference in Boston. The College of Law Practice Management presents InnovAction Awards to recognize lawyers, law firms and other deliverers of legal services for unprecedented business activity. The program — now in its 10th year — seeks to highlight what can be created when passionate professionals, with big ideas and strong convictions, are determined to make a difference. … READ THE REST