Ask the Experts
Question: “After several networking lunches and casual meetings with a potential client, she invited me to come meet with her and her staff to “tell us what you can do for us.” What should I do? How can I make sure I stand out and get the work?” In this edition of “Ask the Experts” we hear from Legal Marketing Association members Stacy Smith, Jim Jarrell and Paul Bonner. …READ THEIR ANSWERS
The Welcome Mat
In this series, Oklahoma attorney Noble McIntyre has been offering tips on rolling out the welcome mat for clients and prospective clients. His first two posts provided pointers on phone etiquette and office appearance — but it’s the people in your firm who set the tone. In this installment, Noble looks at how their behavior can help instill client confidence.
In every interaction with a client, the people involved are the most important element. And on the firm’s side, it’s not just about you, the client’s lawyer, but about the other people in your office, too. … READ MORE
The Friday Five
The Legal Marketing Association (LMA) held its annual conference last week in Orlando, Florida, attended by more than 1,200 professional marketers. The buzz focused on a range of topics, from adapting to the “new normal” and sophisticated pricing strategies to using technology to market legal services and considering generational differences in your marketing message.
1. New normal. Jordan Furlong of Law21 and Edge International presented an audience of chief marketing officers with a startling image of two worlds colliding. The client’s world, driven by the need to reduce costs and improve efficiency is crashing into the law firm world, characterized by the billable hour, a reluctance to change and well-established client service delivery methods. READ MORE
The best way for potential clients to gauge chemistry and competence — short of meeting you in person — is by watching you in an online video. With a mere tap on their tablet or smartphone, they can get up close and personal for a sample of your style. While the technology gets easier, secrets remain about how to come across well on video. Drew Keller, expert on just that topic, will give tips on ”How to Tell Your Story with Video” at Lawyernomics 2014. We asked him for a preview. … READ THE INTERVIEW
PRODUCT SPOTLIGHT Q&A
In our Spotlight Q&A, Attorney at Work interviews leaders in the legal technology industry to find out what makes them tick as entrepreneurs and businesspeople — and what they’re planning next. MyCase’s Matt Spiegel was a busy practicing lawyer before digging in full time to launch MyCase in 2010. While Matt’s law firm continues to thrive, these days he focuses mainly on his role as Founder and GM of MyCase, leading the overall direction of the company and its namesake practice management software. READ MORE
Product Spotlight Q&A
In Attorney at Work’s Spotlight Q&A, we talk with the people inspiring, driving and creating the next new things in the legal technology industry — like NetDocuments’ Product Manager Bradlee Duncan.
During his dozen-plus years with NetDocuments, Bradlee has held a few titles: Quality Assurance Engineer, Customer Support Tech, Professional Services Consultant and Trainer. “The cross-functional knowledge has helped me understand our users as well as our infrastructure requirements when evaluating a new feature request,” he says.
READ THE INTERVIEW