If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits Google coughs up for your practice do the trick. Or you can start now and get the Internet to roll up its social media sleeves and really go to work for you.
For our new 50-plus-page e-zine, “Connected: A Lawyer’s Guide to Social Media Marketing,” we asked some of the smartest legal marketers we know to survey the social media landscape and share their ideas to help you use it more effectively for client development. … GET YOUR FREE COPY HERE
Play to Win
Despite all the talk about alternative fees, many lawyers still bill on an hourly basis for some, if not most, of their work. Even those who use project pricing, flat fees or fixed fees still find the need to increase those rates from time to time. Many lawyers are uncomfortable discussing money with clients or prospects, as I’ve discussed before. Yet without a discussion about fees, it is unlikely you will get the business. Even if you do, absent the discussion of costs, it will be very easy to disappoint a client.
Today many clients feel empowered and are asking for discounts, reductions or write-offs. How you handle these conversations will contribute a great deal to the client’s perception of your value as well as your revenue. Here are some thoughts. … READ THE REST
Yellow legal pads, containing what at least to a casual observer might seem unintelligible scribbles, abound in most lawyers’ offices. Of course, good legal business practice dictates that we take copious and clear notes to identify work we have done or still need to do, who we have spoken with, when and about what.
But note-taking — and keeping — is also critical to maintaining compliance with ethics rules. … READ THE REST
The Friday Five
In nearly seven years of building and leading a company that provides practice management solutions for the legal profession, you hear a lot about the pains and joys of being a lawyer. I’ve engaged with hundreds (if not thousands) of lawyers and legal professionals in that time and all of them have their stories to share. Among those who have experienced the benefits of cloud computing, one thing is evident: They love what the cloud has to offer.
Here are five things that stand out. … READ THE REST
What’s not to like about a large, highly targeted B2B market with low competition? Not much. That’s why SlideShare has become the Internet’s largest platform for sharing presentations. With 60 million unique visitors every month, it receives five times more traffic from business owners than any other platform of its kind. What’s more, built-in sharing tools let you easily post to your social media accounts. But tapping into the SlideShare audience requires more than simply posting your live presentation deck. … READ THE REST
Ask any parent of a small child, and they’ll tell you: Caillou is a whiny little puke. On the scale of fears for parents, seeing that a “Caillou” episode is coming on the television, and knowing that you won’t have the dexterity to swiftly change the channel, lies somewhere between being eaten by a hippopotamus and feeling the Earth approach the Sun. …
But, the thing is, little kids love Caillou. … So, from the perspective of the creators of the Caillou universe, they don’t care whether kids’ parents like it, because the parents aren’t the target audience. There is, of course, a lesson to be learned here.
An Audience of One. Lawyers have a long-standing problem when it comes to developing marketing content, which should be their bread and butter. Even if you can’t directly say so, in some cases, you’re selling your expertise. The problem is that lawyers write for themselves, not for an audience. … READ THE REST