Elizabeth Ferris is the founder of Ferris Consulting. With more than 25 years’ experience in marketing, business development and strategic planning and 18 years in legal marketing, she has advised some of the most successful North American and U.K. law firms. She has particular experience in advising firms with niche practices. A frequent speaker and author on legal marketing, Elizabeth has led workshops and planning retreats throughout North America, the U.K., Austria and Australia. Follow her @ferrisconsults.