Megan Zavieh is the creator and author of “The Playbook: The California Bar Discipline System Practice Guide.” At Zavieh Law, a progressive law firm specializing in defending lawyers facing disciplinary charges before the California State Bar. Her book, “The Modern Lawyer: Ethics and Technology in an Evolving World,” (ABA 2021 ) covers how to run a modern practice while staying in line with ethics rules.

Jack Feldman is a performance marketer with 8+ years of agency and consulting experience across paid search and paid social. He manages Google and Microsoft Ads alongside Meta Ads, building full-funnel campaigns grounded in clean tracking (GA4/GTM), structured testing, and reporting that ties spend to real business outcomes. Jack’s LinkedIn profile. Reach him at Niche Finder Marketing.

Ryan McPherson is VP of Finance and Operations at SmartPath. He is a Certified Financial Planner and an IRS Enrolled Agent. He is a member of the National Association of Personal Financial Advisors (NAPFA) and the XY Planning Network.

Kathryn Lye is a B2B marketing leader who writes about modern legal workflows and practical ways attorneys can deliver more value with less stress. She focuses on approachable, tool-agnostic guidance for busy practitioners. She is director of marketing at Definely, an AI-powered legal tech company that enables lawyers to efficiently and accurately review complex contracts.

Brenda Barnes is a legal and accounting professional with more than 35 years of experience working with solo to midsized law firms across the country. She is the founder of B2 Legal Management and Consulting, a former ALA Chapter President, and a sought-after speaker on topics related to law firm operational efficiency, especially on issues related to compensation. Brenda is also the co-author of  “RESPECT: An Insight to Attorney Compensation Plans.”

Jimmy Lai is the Founding and Managing Partner of Lai & Turner Law PLLC  in Oklahoma City. He holds a JD and an MBA and practices immigration law, family law, criminal defense, estate planning, and personal injury. He is a member of the American Immigration Lawyers Association and works with clients in English, Mandarin, Japanese and German. Follow Jimmy on LinkedIn.

Deborah Savadra spends a lot of her time explaining technology to lawyers, mostly as editor and chief blogger at Legal Office Guru, but also as a copywriter specializing in marketing content for legal tech companies. Deborah has spent 20+ years in the legal field as a legal assistant, paralegal and software trainer. Watch her quick tips videos here, and follow her on LinkedIn and @legalofficeguru.

Collen Steffen is the founder and CEO of Project Fortress, a matter management platform he built as an M&A attorney at an AmLaw 100 firm.

Walter D. McCorkle is a Business Development and Marketing Technology Manager at Bradley Arant Boult Cummings LLP (@BradleyLegal). He helps build brand awareness, reputation, and strength through the use of content and social media for the 500-attorney firm.

Chip LaFleur is the founder and President of LaFleur Marketing, an agency that partners with law firms and professional services organizations nationwide. With a background in web development and a passion for data, Chip specializes in helping clients connect their marketing investments to real business outcomes. He consults on strategy, analytics and AI integration, and speaks nationally on how firms can cut through the noise to make smarter marketing decisions.

Sir Gray Robinson is a lawyer, writer, speaker, mentor, consultant and coach for lawyers who are struggling with their practices. He was a divorce lawyer for 27 years, handling hundreds of divorces, custody and support cases. Gray quit in 2004 due to stress and burnout and has devoted himself to helping lawyers and clients deal with the pressures of practicing law. Gray is the founder of Lawyer Lifeline, a restorative program that guides legal professionals through anxiety and stress to fulfillment and passion. In. 2023, he was inducted as a knight of The Royal Order of Constantine the Great and St. Helen. Gray is the author of the ABA book “A Comprehensive Guide to Wellness in Law.” Follow him on LinkedIn.

Fiona Stevenson is Associate Director of Marketing at LEX Reception, where she leads marketing strategy for one of North America’s leading reception services for law firms. With 20 years of experience in marketing and a specialism in turning complex products into clear commercial narratives, she writes about legal operations, client experience, and the future of law firm growth.

Chris Gray is the founder and lead strategist at Story First, a video production house that helps law firms stand out in a crowded market through strategic, cinematic video that builds authority and attracts better clients. Connect with Chris on LinkedIn.

Meyling “Mey” Ly Ortiz is Managing Counsel of Employment at Toyota Motor North America, Inc. Her passions include mentoring, championing diversity and inclusion, and a personal blog: TheMeybe.com. At home, you can find her doing her best to be a “fun” mom to a toddler and preschooler and chasing her best self on her Peloton (her handle is Meybe if you want her to try to chase you too). You can follow her on LinkedIn and @Meybe_JD on Twitter. (And you knew this was coming: Her opinions are hers alone.)

Mike Barton is a leader at AudioEye, a digital accessibility platform that helps organizations identify and fix accessibility barriers across their web presence. He holds a Certified Professional in Accessibility Core Competencies (CPACC) credential and writes about the intersection of digital access, technology, and health equity.