Deborah McMurray Deborah McMurray is CEO and Strategy Architect of Content Pilot LLC, a strategy and technology company. Deborah and her team specialize in the design of websites and web-based proposal centers, intranets, experience databases, and other marketing technology tools and strategic initiatives. Deborah is a co-author of The Lawyer’s Guide to Marketing on the Internet, 3rd ed. and co-editor of The Lawyer’s Guide to Marketing your Practice, 2nd ed. with James A. Durham. Follow her on Twitter @ContentPilot.