Dwight Sholes is an independent digital direct marketing consultant. Sholes LLC helps clients develop and execute targeted online marketing campaigns that build brands and drive ROI, with particular focus on email marketing for the travel industry. He is a member of the invitation-only email organization Only Influencers and co-chair of the DMA’s Email Experience Council Cross-Channel Marketing Roundtable. Dwight is a frequent speaker at industry conferences in the United States and abroad, and recently conducted an email marketing workshop for online travel companies in Mumbai, India.